We recently released a new version of the iCopyright Toolbar (version 2.5.8) that includes enhanced access to our repubHub portal for you and for other editors and administrators of your site. If you haven’t updated your iCopyright Toolbar plugin already, you’ll want to now!
iCopyright and repubHub are the focus of a recent article at InfoToday.com, iCopyright and WordPress: Copyright Compliance Made Easy.
Whether you are republishing content, repurposing content or quoting great content written by someone else, you must always properly cite sources to give credit where it is due. Corey Eldron (Follow Her on Twitter) from the Inbound Marketing team at HubSpot, published a great article that provides advice for making attribution of content and images much easier.
Are you a content creator or a content curator?
We’ve all heard of the phrase “content is king”, perhaps most prominently attributed to Bill Gates in 1996. Back in 1996 Bill Gates knew that the Internet would act as a photocopier of sorts, with content being easily taken from one publisher to another at very little, or in some cases, no cost. He also knew that the Internet audience would want updated, relevant and timely content to hold its interest. This still holds great value for every entity producing online content.
Various sources, including QuickSprout.com, state that there are 10 major roadblocks to content creation. Familiar to all is writer's block. Additional roadblocks include: reader engagement, time management, budget, and management of the content marketing team.
Republishing great content from well-branded and reliable sources is one of the most productive ways to amplify the power of your own site and brand messaging. It's also a great way to also add new depth to your own original content.
Here are 7 things you should know about republishing content as part of your overall content strategy.
1. Compliance: When you use unlicensed content that you scrape from another site, you violate the author’s copyrights and face potentially severe legal penalties if caught. However, when you license the content, you and your readers can verify your authorization to re-use the original publisher's content. When you use a service like repubHub, each piece of content includes tracking information, so the original publishers are aware you are legally using their content.
It’s easy to get into the flow of creating content just to create content. But we shouldn’t forget the bottom-line for publishing content, which is to create more website traffic and sales, monetize your content into a revenue generating activity, and create more overall value for your business.
Content-based sites often struggle with finding ways to introduce content monetization. But as you start to gain more readership, people start to engage with your content, and awareness of your brand continues to grow, it’s time to start considering what tools and monetization efforts you can start to apply to your content to make it more valuable for your company’s bottom line.
Discover how to maximize your content through content republishing.
Developing great online content can be a double-edged sword—it cuts both ways. Quality material is the best way to build your brand, bringing consumers to your blogs and websites. But the more successful you become, the harder it is to come up with fresh content to keep followers engaged and keep your content budget under control.
Content republication is the solution to this problem.
Have you considered content republishing as a way to supplement the content on your website? repubHub is a tool that allows you to effectively and ethically create a syndication network that provides a pipeline of engaging, relevant content. It puts an end to those days where you can’t find a spare minute or the idea well has simply run dry.