Adjective. li·cense·friend·ly. Describes a website that simultaneously makes it (i) easy for users to license content and (ii) difficult for users to steal content. For example:
“The Daily Planet sure is licensefriendly! I licensed an article for republication on my blog today with a single click and for only $5. That was a no-brainer – especially since I know they monitor the internet for unauthorized reuses and go after pirates aggressively.”
As publishers try to solidify their online business models, they aim to distribute and republish content widely while monetizing it wherever it travels. This can conflict with fair use (U.S.) and fair dealing (Canada) which gives readers legal rights to reuse limited amounts of content in certain circumstances without compensation.
What publishers often don’t realize is that the best way to resolve this conflict is to make your website licensefriendly. Make it easy for folks to license your content easily, instantly, and at a reasonable price. At the same time, take steps to prevent piracy.