Ellie Becker

Recent Posts

Blogging Tips: Give Your "Content Engine" a Tune-Up

Posted on Jun 13, 2013
By Ellie Becker

The sun is out, the weather is warmer ...

... time for a spring tuneup, to catch up on things you’ve been meaning to address on your site!

As a serious blogger, you already create unique, engaging content, promote your blog, and attend to SEO.

Now, take a few moments to take a look "under the hood".

Here are 3 blogging tips to keep your "content engine" running well:

What is Online Content Worth?

Posted on Apr 08, 2013
By Ellie Becker

What is online content worth?

This is one of the most complex issues of our day. Everyone -- from traditional newspaper, periodical, and book publishers to blogger moms -- is trying to figure it out. So, too, is every individual consumer of digital content.

There are those who argue that if it's online, it should be free. But why should it?

Is professional news gathering and analysis of less value because it's shed its paper container? Certainly from a cost perspective online content may be produced for less. But is it rational to assert that it no longer has intrinsic value? That somehow the reader is entitled to it?