Online publishers have long used third-party content to engage audiences and supplement original reporting. Now, three new content contributors to our content network expand your republishing options.
On this day in history, May 6th, 1954, Sir Roger Bannister became the first man to break the 4-minute mile, setting a new record at 3:59.4.
Many hundreds of runners have since run a sub-four minute mile, but this milestone began the start of a new era on the track.
It got us thinking about what it means to be a digital media ‘trendsetter” -- one of the 70 products listed on EContent Magazine’s just-released list of Trendsetting Products of 2014.
Besides being in some very good company, is there a broader significance? And more importantly, how will we fulfill the promise that this recognition holds?
WordPress publishers, take note.
With the latest version of the iCopyright Toolbar plugin for WordPress, curating and republishing online content just got easier.
The newest version of the plugin puts iCopyright’s repubHub content licensing network at your fingertips, integrating content you can republish right into the Posts menu of your WordPress dashboard.
Welcome to the era of “content shock” – where information is coming at us faster than ever, and from every direction!
- With so much information vying for your readers’ attention, how will your online publication become a go-to source in your niche?
- Can you make a big impact with a small editorial team?
The Challenge of Content Creation
Publishing just the right content each day is both a challenge and an art, and the payoff can be great. When your online publication can satisfy your reader’s daily need for information without having to go elsewhere to consume it, readership and revenues will follow.
But becoming the go-to site in your niche is easier said than done. Creating original content is resource intensive, and content curation alone will not do the job.
If you frequently publish high-quality content, syndicating that content to others opens up new ways to extract extra value from your work while exposing it to new audiences.
And now the Internet provides an ideal environment for this practice. Indeed, finding the right audience for your content has never been easier. With the right online tools, publishers wanting to republish your content will find you!
Online content syndication can help you:
- Build awareness and visibility for your brand and your point of view
- Boost traffic back to your site
- Generate new revenue
Here are some tips to help you build your readership and monetize your online content.
In a recent B2BContentmarketing post, Michael Brenner quoted a study that confirmed what we already knew, but hadn't quantified: credible third-party content is an important part of a well-rounded content strategy.
This is an important piece of news - especially for those content marketers who have maintained the belief that the only valuable content is original content.
In his article, Michael shares the results of research conducted by the Chief Marketing Officer (CMO) Council, entitled The Content Connection to Vendor Selection. In Business Buyers Relying More On 3rd Party Content, he writes:
"Buyers are increasingly reliant on trusted third-party information to make more educated decisions."
- How are today’s online publishers managing the demands of daily content creation?
- What tools make it easier to serve and grow an audience?
- What digital content strategies lead to success?
These are some of the questions we set out to answer in our latest ebook, Content Conversations: Online Publishers Share 7 Growth-Oriented Content Strategies.
Here’s how it came about.
Last week, Getty Images, one of the world’s largest rights-managed image databases, made a dramatic move. They made 35 million images available for free embedding for non-commercial use.
The article below provides further details on Getty’s announcement. It has been embedded here from UPI.com via our new republishing network, repubHub.
This strategy is new for Getty, but not new for the web. It shares many similarities with the way our repubHub content republishing network helps publishers monetize and safely distribute their content, and has long been used by YouTube.
Let’s look at why free, embeddable ad-supported online content is a business model whose time has come.
In a previous post, “4 Online Content Strategies for the Financial Publisher”, we explored how financial publishers can keep up with the demand for content by tapping into a range of sources and strategies.
Here are 3 more content strategies that financial sites can use to stand out from competition, and boost growth.
In our daily conversations with online publishers, we typically ask about publishing challenges and success strategies.
No matter what kind of online publisher we talk to – big or small, niche or news – all are interested in similar outcomes: building an audience, and generating new sources of revenue.
When 250 niche publishers got together for an industry conference in Charleston, SC earlier this week, some of these same themes were discussed. Thanks to Twitter and the hashtag #nicheconference, we were able to follow the conversation.