Rhonda Hurwitz

Recent Posts

Content Marketing Tips For Financial Professionals

Posted on Feb 25, 2014
By Rhonda Hurwitz

Publishing content that your audience wants to read and will benefit from doesn't have to be hard.

That’s the message we hope to illustrate by republishing an article from On Wall Street (see below).

In the article Content Marketing Tips for Advisors, author Dave Grant outlines his content marketing strategy, and provides helpful examples for fellow financial professionals. Dave shows how he tailors his activities to resonate with teachers, the niche market targeted by his financial planning firm.

Your Editorial Calendar: 8 Quick Tricks for Generating Content Ideas

Posted on Feb 13, 2014
By Rhonda Hurwitz

It’s that time again: your editorial calendar needs filling in. You need content that’s fresh. There needs to be energy and enthusiasm in your topics, and you have to plan them out months in advance.

Even when you’ve done it a hundred times, it can seem like a daunting task. Even the best of us can use a little boost to help our creative brainstorming process from time to time.

So put away your spreadsheet, clear your head, grab some dry erase markers … it’s time to take control of your editorial calendar, and start generating content ideas.

Niche Publishing: How An Arizona News Publisher Carved Its Niche

Posted on Jan 31, 2014
By Rhonda Hurwitz

The Southern Arizona News-Examiner (soaznewsx.com) has been reporting local and regional news in and around Tucson and Southern Arizona since 2012.

With so much digital content vying for the reader’s attention, how did this particular news weekly carve out an audience in a short period of time?

And, how do they continue to cover a wide range of topics for their readers, with a small editorial team, and limited time and resources?

In this “Publisher Spotlight”, we’ll look at 5 key factors that make this online news site successful.

What an Investing Site Teaches Us About Content Creation

Posted on Jan 28, 2014
By Rhonda Hurwitz

The investment world moves at lightening speed. For an investor, great content is any information that helps make money or prevent losses.

Professional and individual investors follow James Taulman’s The Sunday Stock Report (sundaystockreport.com) for precisely this reason. His subscribers rely on him for original stock research and timely news alerts.

James wears many hats to accomplish his mission of helping investors -- balancing research and writing with many other roles each day.

With this publisher spotlight, we examine the various content strategies a niche publisher uses to create value for his readers.

Inbound Marketer Finds Content Creation "Wingman"

Posted on Jan 24, 2014
By Rhonda Hurwitz

Think you need a larger budget to publish a consistent company business blog and also expand marketing channels? Think again.

In 2013, F-O-R-T-U-N-E Franchise Corp (FFC) adopted inbound marketing to educate their audiences – senior executives and career changers -- about the opportunity to build a successful new career by opening an FPC brand executive recruiting franchise. 

Publishing a high-quality business blog was central to their strategy.

With this “publisher spotlight,” learn how they are accomplishing their mission with an expanded marketing toolkit.

The Internet is an Honor System. Now, All We Need Is Honor.

Posted on Nov 22, 2013
By Rhonda Hurwitz

If you read this blog, you know that valuing and protecting original content are topics we are passionate about.

Last week, the vexing issue of content piracy once again reared its ugly head in the blogosphere. And this instance was a real shocker.

In this case, a Fortune 100 company (Verizon) was the pirate, and Mark W. Schaefer, the author of a popular business blog, and Kerry Gorgone’s guest post, the targets.

In case you missed it, you can read about the details on Mark Schaefer’s blog {grow}, and in this column from Ragan Media.

5 Ways to Build Your Online Presence With OPC (Other People’s Content)

Posted on Nov 06, 2013
By Rhonda Hurwitz

It can be tough to publish new content on a consistent schedule for your blog and other online marketing projects.

To get more bang for your content marketing buck, let’s borrow a well-known concept from the world of finance: leverage.

One way to increase our return, when it comes to investing, is by using ”other people’s money” - OPM. Mortgages, buying securities on margin, and other forms of borrowing are all ways to do this.

Can we use the concept of leverage in content marketing? Definitely!

Meet repubHub: A New Portal for Licensed, Republishable Content

Posted on Oct 22, 2013
By Rhonda Hurwitz

Building visibility is tough to do solely with original content.

In a world that often seems to be exploding with content, bloggers and content marketers face a challenge: How to keep delivering value to your readers with fresh, relevant content?

Increasingly, content marketers and bloggers add curation to the mix, to broaden the range of content that can be easily and consistently delivered.

Adding a curation strategy makes life a lot easier for you and can be a new way to deliver value to your readers.

Financial Services Content Marketing: A Question of Compliance?

Posted on Oct 15, 2013
By Rhonda Hurwitz

Social media marketing for financial services firms is a challenge.

Yet despite those unique challenges, for those who do invest the time and take an active role, it pays off -- both in terms of new business/lead generation, as well as connecting with the next generation -- according to Alix Stuart in a recent On Wall Street article (republished below).

Clearly social networks were the first frontier ... but what about content marketing?

Financial Services Content Marketing: Questions

As content marketing expert Jay Baer often says, "Content is the gasoline, social media is the match." So, we're wondering: What are financial services firms and advisors doing when it comes to content marketing strategy?

The Content Marketing Mix Blueprint: 3 Ways to Add Value

Posted on Oct 14, 2013
By Rhonda Hurwitz

Last weekend, the houses on my street had a multi-family tag sale. Shoppers came and went, and as the day wore on, the roll of dollar bills in our pockets grew fat.

Late in the day, something unexpected happened: We started shopping in each other’s driveways, and began acquiring one another’s treasures!

When the day ended, we counted our cash … and enjoyed some wonderful new finds.

Your Content Marketing Mix: Creation, Curation and Republishing

What does a tag sale have to do with content marketing?