Rhonda Hurwitz

Recent Posts

78 Useful WordPress Plugins From #blogchat

Posted on Jun 20, 2013
By Rhonda Hurwitz

There is no savvier blog community than the group that participates in #blogchat each week.

(#blogchat is a spirited tweetchat among bloggers on Sunday nights, 9-10 pm ET, hosted by @mackcollier.

It's a great place to learn from other bloggers, discover new blogs to read and great new people to follow).

This past week, the topic was plugins … a topic very close to our heart!

7 Ways to Find (and Fix!) Duplicate Content

Posted on Jun 05, 2013
By Rhonda Hurwitz

Duplicate content happens.

You may be aware that content theft can create duplicate content and search engine penalties for your website or blog.

But, sometimes we inadvertently create duplicate content on our own websites, by not understanding content creation best practices!

Recent search engine updates have made it more important than ever to identify and address duplicate content ... before it impacts your organic search ranking or link popularity.

Here's how to detect and fix both types:

5 Tech Tools for Better Blog Writing & Content Creation

Posted on May 29, 2013
By Rhonda Hurwitz

What’s your biggest blogging challenge?

Is it finding time to write? Coming up with your next topic?

Or do you need a little help getting found?

While technology won’t help you define your “secret sauce,” there are some remarkable tech tools to help make your content creation and blog writing smarter:

How To Protect Your Blog Content From RSS Feed Scrapers

Posted on May 22, 2013
By Rhonda Hurwitz

Does your RSS feed inadvertently contribute to content theft?

In a prior post, we talked about how peer pressure can work to fight online content piracy – particularly for naïve infringement. But peer pressure alone can’t always work. That’s because some content is stolen by bots and automated programs that scrape your RSS feed.

Like spammers, these pernicious programs operate automatically, and it takes tougher measures to defeat them.

How to Monetize your Blog: Make it “License Friendly” (Part 2)

Posted on May 19, 2013
By Rhonda Hurwitz

The blogger’s online business toolkit seems to grow daily: advertising, affiliate sales, sponsored posts, selling products and services, consulting, speaking, selling books, and more.

Whether you do ALL of those things -- or NONE of those things -- there’s one more revenue opportunity that is often overlooked. Make your original online content license friendly.

Let’s first look at some of the common alternatives.

How to Monetize Your Blog: Give Content Away for Free?

Some blog writers give their content away for free--no permission required to reuse it, no strings attached to how it is reused.

How To Monetize Your Blog (Part 1)

Posted on May 12, 2013
By Rhonda Hurwitz

Blogging takes incredible discipline and hard work.

Leading blogger Chris Brogan (@chrisbrogan on twitter) famously wrote that it took him eight years to get his first 100 subscribers!

Learning how to connect with readers, and attract a following may be the hardest part. But sooner or later, if you stick with it, you’ll find where your voice and audience intersect.

Once you do, another challenge appears on the blogging horizon:

... creating a profitable online business model for your blog.

Fighting Online Content Theft: Peer Pressure Can Work!

Posted on May 05, 2013
By Rhonda Hurwitz

It seems that almost every day we learn of some new instance of online content theft.

Some of it is unintentional – because people just don’t understand what content is OK to re-use and when. Sometimes it’s blatant thievery – people taking content that they haven’t created for their own purposes. So when it comes to fighting content theft, there’s a pretty wide range of battle tactics.

At one end of the scale is peer pressure. This approach is based on the idea that most people want to do the right thing and will do it if they understand what it is. Probably the biggest issue in content theft today is that people don’t think they’re stealing. There’s a sense that if it’s online, it’s free. Even those who know better but take content anyway, can hide behind the “I didn’t know” excuse.

One popular blogger who we follow, social media pro Neal Schaffer, has had several run-ins with blog scrapers recently. While it wasn't unusual for us to notice his tweets about copyright infringement, his response is pretty unique, and we want to share it with you.

The Most Common Form of Copyright Infringement, and How to Avoid It

Posted on Apr 24, 2013
By Rhonda Hurwitz

Sometimes, conversations about copyright veer into the realm of ethics and lawfulness, but today we'd like to have a more pragmatic conversation.

If you publish online, you want people to spread your content.

It’s also likely that being known as the source of what you write has a direct impact on your income.

The messy truth is that the most common form of online sharing -- copy and paste -- actually stands in between you and these important online goals.

When readers are inspired to reuse your content, many just don’t realize that they shouldn't copy and paste at will. Yet, out of habit, that’s exactly what most people do!

Copyright and Fair Use: Keep Your Blog from Crossing The Line

Posted on Apr 18, 2013
By Rhonda Hurwitz

Bloggers have an innate desire to share, exchange, and discuss ideas.

The free exchange of ideas makes the blogosphere a uniquely engaging and inspiring place. One minute you’re reading a blog post that engages you, and before you know it, you are inspired to write your next post!

What then informs our ability to share and reuse each others’ content to research, write, and report through our own blogs?

The answer is that we are both protected and enabled by copyright law.

Embedded in U.S. copyright law are certain exceptions to copyright enforcement, known as fair use -- a legal defense for using another’s content without permission.

Blog Copyright: 8 Do’s and Don’ts to Protect Your Content

Posted on Apr 10, 2013
By Rhonda Hurwitz

Have you worked hard to create original content on a website or blog, only to have someone “borrow” it?

That’s not right!

Take time to review your blog: copyright is automatic, but it's up to you to make sure that the right measures are in place to make compliance seamless.

Here are 8 Do’s and Don’ts, to help secure your blog’s content: