We’ve all heard of the phrase “content is king”, perhaps most prominently attributed to Bill Gates in 1996. Back in 1996 Bill Gates knew that the Internet would act as a photocopier of sorts, with content being easily taken from one publisher to another at very little, or in some cases, no cost. He also knew that the Internet audience would want updated, relevant and timely content to hold its interest. This still holds great value for every entity producing online content.
The question is - how does one continue to produce relevant, timely, consumable, high-quality and sharable content? The creative process is time-consuming. Many times, that which we want to say has already been written. If you wear the hat of content curator, you will want to learn how to curate and republish existing high-quality, relevant content on your own site, adding new context for previously published articles. Keep reading to learn more about the easy practice and benefits of licensed content republishing.
Save Time and Maintain Standards: Reuse Licensed Content
Save time, and maintain high standards of excellence by selecting licensed content to reuse on your website. Licensed content will add depth to your site and revitalize your message. New content will appeal to new readers and your current audience alike. When done correctly, reusing licensed content will:
- Save time
- Improve search engine optimization (SEO) efforts, and
- Provide a steady stream of relevant, clickable content to keep your audience engaged.
Benefits of Licensed Content Republishing
Content republishing provides numerous benefits to the original creative source as well as the content republisher. A few of these benefits include:
- Licensed content links to reliable, vetted sources.
- Content can be embedded into a site, and keep its original form.
- Licensed and embedded content maintains the publisher’s copyright.
- Licensed and embedded content provides the added benefit of external links which heighten ranking power (trustworthiness, popularity and relevancy) across the web.
Licensed content republishing allows you to devote more time to the work that you do best, leaving the responsibility for content creation to the skill and expertise of professional writers. Curate, rather than create, the content that is king.
How to Republish Content
For more information on how to easily republish content, or to find out how you can protect your content’s copyright in the digital media world, be sure to check out our website, subscribe to our blog, and download the iCopyright Toolbar.