Is Third-Party Content Right for Your Website? 7 Questions to Help You Decide

Posted on Apr 16, 2014
By Ellie Becker

Is it an ongoing challenge to meet your content needs?

If so, a content curation and republishing strategy may be a solution worth considering.

A Marketplace for Third-Party Content

Our marketplace for third-party content includes a database of 9 million articles, and more than 3,000 new articles a day from some of the world’s leading publishers.

It's a great place to discover and republish fresh news (and often older “evergreen” feature articles) of interest to your readers. Most of the content can be published as a free embed, with options for other license types.

Republishing is a great way to:

  • Supplement your production of original content
  • Stretch your content creation budget
  • Build out topic niches with tailored news and features
  • Expand readership.

repubHub already helps many online publishers of all sizes and stripes enhance their content. Is it right for your site or blog?

Is Third-Party Content Right for Your Website?

Every publisher has a unique editorial vision and specific content needs. With the pressure of constant deadlines, it helps to have a strategy that helps you meet your content goals and work more efficiently.

Using third-party content to supplement your existing content creation strategy might not seem like a great option at first. But we think you'll be pleasantly surprised by how easy it is to find and embed great content that enhances your mission.

We created a free resource to help you think it through: Content Strategy Q&A – With a Twist: Is Third-Party Content Right for Your Website?

Download this Q&A – with a twist. It will help you identify and ask the right questions to determine if republishing third-party content should be part of your content strategy.

Content Strategy Q & A: Is Third Party Content Right for Your Website?

And as always, we’d love to hear from you.

  • Have you used licensed third-party content on your website or blog?
  • What tips do you have for online publishers with smaller editorial teams to meet audience engagement needs?

Leave a comment to let us know!