Free eBook: Inspiring Stories of Publishing Innovation

Posted on Mar 27, 2014
By Rhonda Hurwitz

- How are today’s online publishers managing the demands of daily content creation?
- What tools make it easier to serve and grow an audience?
- What digital content strategies lead to success?

These are some of the questions we set out to answer in our latest ebook, Content Conversations: Online Publishers Share 7 Growth-Oriented Content Strategies.

Here’s how it came about.

Free Embeds: An Online Content Model Whose Time Has Come

Posted on Mar 20, 2014
By Rhonda Hurwitz

Last week, Getty Images, one of the world’s largest rights-managed image databases, made a dramatic move. They made 35 million images available for free embedding for non-commercial use.

The article below provides further details on Getty’s announcement. It has been embedded here from UPI.com via our new republishing network, repubHub.

This strategy is new for Getty, but not new for the web. It shares many similarities with the way our repubHub content republishing network helps publishers monetize and safely distribute their content, and has long been used by YouTube.

Let’s look at why free, embeddable ad-supported online content is a business model whose time has come.

3 Online Content Strategies To Power Your Financial Publishing Site

Posted on Mar 10, 2014
By Rhonda Hurwitz

In a previous post, “4 Online Content Strategies for the Financial Publisher”, we explored how financial publishers can keep up with the demand for content by tapping into a range of sources and strategies.

Here are 3 more content strategies that financial sites can use to stand out from competition, and boost growth.

4 Online Content Strategies for Financial Publishers

Posted on Mar 05, 2014
By Ellie Becker

There’s more to financial publishing than keeping up with the financial markets.

The key is meeting the unique needs of your audience. Some readers seek news and ticker symbol updates -- others may be seeking deeper insights or investing education.

But one thing all financial publishers have in common: a constant demand for relevant content. 

How can you keep up with online content demands and maximize your content resources? Here are a few strategies to help you grow your readership, increase existing production capabilities, and lower costs.

Niche Publishing Conference: A Twitter Conversation

Posted on Feb 27, 2014
By Rhonda Hurwitz

In our daily conversations with online publishers, we typically ask about publishing challenges and success strategies.

No matter what kind of online publisher we talk to – big or small, niche or news – all are interested in similar outcomes: building an audience, and generating new sources of revenue.

When 250 niche publishers got together for an industry conference in Charleston, SC earlier this week, some of these same themes were discussed. Thanks to Twitter and the hashtag #nicheconference, we were able to follow the conversation.

Content Marketing Tips For Financial Professionals

Posted on Feb 25, 2014
By Rhonda Hurwitz

Publishing content that your audience wants to read and will benefit from doesn't have to be hard.

That’s the message we hope to illustrate by republishing an article from On Wall Street (see below).

In the article Content Marketing Tips for Advisors, author Dave Grant outlines his content marketing strategy, and provides helpful examples for fellow financial professionals. Dave shows how he tailors his activities to resonate with teachers, the niche market targeted by his financial planning firm.

The Overworked Editor: Could a New Content Strategy Make This a Thing of the Past?

Posted on Feb 18, 2014
By Ellie Becker

It’s 4 a.m. and your blurry eyes strain to finalize your content strategy for the week, or the content for that day. Sound familiar?

While lots of professionals are challenged with wearing many hats, like most editors we know, you take it all in stride. You maintain laser focus to put out the news while maintaining the highest standards, even as you have to stretch your resources further to do so. 

Still, that 4 a.m. alarm is getting OLD. Today, you deserve a break.

When Content Is King, A New Strategy Is Needed

The Huffington Post publishes a story every 58 seconds. That’s as many as 2,000 pieces a day. (Digiday)

Their readers demand a constant stream of content, and their editors can crank it out because they have the resources to do so – cadres of writers and contributors, some paid, many not.

Your readers are also hungry for intelligent content. They rely on you to inspire them, and serve their need for knowledge. And if you could deliver the right content more frequently than you do now, your readers would probably be thrilled.

At this point, you’re glancing over your shoulder for the team of writers, editors, fact checkers and support staff that you’d need to seriously up production. Oh, right. It’s just your overworked team.

How can you do more, with limited resources? The answer is almost always: be more resourceful and efficient.

Your Editorial Calendar: 8 Quick Tricks for Generating Content Ideas

Posted on Feb 13, 2014
By Rhonda Hurwitz

It’s that time again: your editorial calendar needs filling in. You need content that’s fresh. There needs to be energy and enthusiasm in your topics, and you have to plan them out months in advance.

Even when you’ve done it a hundred times, it can seem like a daunting task. Even the best of us can use a little boost to help our creative brainstorming process from time to time.

So put away your spreadsheet, clear your head, grab some dry erase markers … it’s time to take control of your editorial calendar, and start generating content ideas.

How Republishing and Content Syndication Create Value for a Financial Online Publisher

Posted on Feb 11, 2014
By Ellie Becker

Financial journalist and former equity analyst Jacob Wolinsky became an online publisher, editor and entrepreneur in January 2010 when he launched ValueWalk.com, a news website for value investors. When he began, it was just him.

Today, the site is considered one of the top 50 investing blogs by The Daily Reckoning. It attracts 4 million visits per month – 2 million unique visitors. ValueWalk has been included in Bloomberg’s Terminal VIP Twitter list, has been named a must-follow for fundamental investors by Stocktwits, and a must-follow by Business Insider in 2012 and in 2013.

Its focus has expanded. While the site is a go-to resource for value investors, it now also covers Wall Street news especially hedge funds. Now Wolinsky, who serves as editor-in-chief -- as well as chief dish and bottle washer -- is joined by a chief technolo­­gy officer, several full time writers, and a cadre of expert content contributors. He is in the process of building a small staff in the company’s New Jersey based office.

How to Transform a Niche Website into an Essential Information Portal

Posted on Feb 06, 2014
By Ellie Becker

A niche website based in Ottawa, Ontario Canada is quickly becoming an important source of information for the Aboriginal – or indigenous -- peoples of North America.

Ahki.co began serving the Inuit, Metis and First Nations tribes in March of 2013 with news specific to their interests, a job board and an Aboriginal arts and products online marketplace.

Less than one year later, the site’s founder, EJ Magiskan, has launched a shiny, new WordPress website to better serve its communities. The site now provides a far broader range of news on national and global, as well as local, topics.

In our latest Publisher Spotlight, the founder and publisher explains how this expanded focus and popularity is due in large measure to his discovery of repubHub.