The Content Marketing Mix Blueprint: 3 Ways to Add Value

Posted on Oct 14, 2013
By Rhonda Hurwitz

Last weekend, the houses on my street had a multi-family tag sale. Shoppers came and went, and as the day wore on, the roll of dollar bills in our pockets grew fat.

Late in the day, something unexpected happened: We started shopping in each other’s driveways, and began acquiring one another’s treasures!

When the day ended, we counted our cash … and enjoyed some wonderful new finds.

Your Content Marketing Mix: Creation, Curation and Republishing

What does a tag sale have to do with content marketing?

What Can Fashion Bloggers Learn from Fashion Week?

Posted on Oct 03, 2013
By Rhonda Hurwitz

Fashion Bloggers: Lessons from Spring 2014 Paris Fashion Week

As Paris Fashion Week comes to a close, we were struck by some clear lessons for bloggers and editors.

  • Our writing and curation efforts, even our social posts, bear our signature, much the way a fashion collection does.
  • Just as designers use a runway show to express their vision, bloggers also need a clear point of view
  • Content is abundant, but there is only one of your brand.

Let’s take a closer look at PFW, and see what fashion bloggers, and others, can learn:

Content Strategists: Google's "Hummingbird" Update and Keyword Research

Posted on Sep 27, 2013
By Rhonda Hurwitz

Recently, there was big news from Google that impacts all content marketers.

Google has changed the way they report website data, and is encrypting ALL searches. Yahoo and Bing are still providing this data, but Google has decided not to.

Google's Hummingbird update has caused quite a stir among marketers. They will no longer be able to see the words people searched before landing on their websites.

It’s a little like flying blind … you can’t see clearly, so have to rely on other instruments.

3 Overlooked Ways to Increase Blog Traffic

Posted on Sep 04, 2013
By Rhonda Hurwitz

In content marketing, we want our blogs and other written work to be widely read and shared.

The online ecosystem offers many opportunities for bloggers to create visibility. SEO, social media, and list building are among the most common ways to attract interested readers.

Today, let’s take a look at three blog visibility tactics and techniques that you may not be fully leveraging.

1. Have You Looked at Your Sources of Blog Traffic Lately?

We were looking at our site analytics recently, and noticed how much traffic we get to this blog, simply because we left helpful comments on other blogs that we read and enjoy, and on sites like Quora.

8 Ways Curated Content Helps Your Content Marketing Strategy

Posted on Aug 28, 2013
By Rhonda Hurwitz

As content marketers and/or bloggers, we pride ourselves on keeping our digital tool box up to date. Here’s some help to make sure that your content engine is tuned up and humming.

Of course we understand the importance of creating original content that is useful and helpful to our targeted audiences and online communities. But it can be tough to consistently write on topics of interest and provide consistent, expert commentary. Fortunately, with a smart content curation strategy, we don’t have to.

What Is Content Curation?

You’ve probably heard of content curation, but may not understand exactly what it is or how it can help you develop and share information.

The Future of Digital Publishing: Insights from #Inbound

Posted on Aug 22, 2013
By Rhonda Hurwitz

Where is publishing headed?

We heard from a gaggle of media and technology though leadersat Hubspot’s annual marketing conference known as “Inbound”.

We are excited to share the ideas from three of the keynotes with you.

1. Seth Godin

Seth Godin started out in traditional publishing. He migrated his platform to the digital world, with a daily blog read by millions. His 15 books are an excellent example of the re-invention of book publishing.

His keynote particularly resonated with us, especially the theme of scarcity vs. abundance of online content.

3 Reasons To Feel Optimistic About the Future of Digital Publishing

Posted on Aug 15, 2013
By Rhonda Hurwitz

It’s ironic that even as we consumers spend more time consuming online content, we seem to value it less.

That’s value with a small “v” … we value it, we just don’t want to pay for it!

On the flip side, revenue needs to come from somewhere to sustain online content creation.

Despite this apparent dilemma, we’re optimistic about the future of online publishing!

Why? Technology offers some powerful solutions benefitting content creators, digital publishers, and consumers.

The Evolution of Digital Media is Speeding Up. What about Digital Content?

Posted on Aug 11, 2013
By Ellie Becker

Media business disruption is old news.

Last week, the collision of old media and new tech (Washington Post, Amazon) brought the issue front and center.

What are the lessons for online publishers of digital content?

Which Content Has Real Value that Can Be Monetized?

There’s an old saying that consumers vote with their wallets. In the case of digital media, consumers vote with their eyeballs.

As more content competes for the same number of eyeballs, consumers expect to pay less … or nothing … for the content they consume online. That’s simple economics, which is reflected in the falling ad revenues of online publications.

3 Emerging Blog Content Monetization Strategies Worth a Look

Posted on Jul 31, 2013
By Rhonda Hurwitz

In previous blog posts, we've explored some of the more traditional blog monetization strategies, such as advertising and affiliate marketing. Blog communities like ProBlogger are full of great content monetization ideas and strategies for bloggers.

But what if the goal of your blog is not to become an internet marketer in the classic sense?

What if your true power is in WRITING about a topic, not for the purpose of selling products to others who share your interest, but simply to share your passion and ideas with a like-minded audience, or report on a current event?

You also deserve for your content to be discovered and shared, and yes … monetized. Here are some strategies you may not have considered.

Interactive copyright symbol: The 21st century monetization tool for content creators

Posted on Jul 25, 2013
By Ellie Becker

It’s more difficult than ever for musicians, photographers, writers and other content creators to thrive in our online economy. 

That’s because a culture of “free” has taken root, depriving the creative class of the fruits of its labors.

The traditional copyright symbol may put users on notice, but hasn’t really offered protection for online content, which is so easily copied and reused.

Plus, it does nothing to express to the world the unique value of a piece of content beyond asserting a creator’s rights in the work.