4 Tips to Help Publishers Monetize Content

Posted on Nov 25, 2014
By Andrew Elston

It’s easy to get into the flow of creating content just to create content. But we shouldn’t forget the bottom-line for publishing content, which is to create more website traffic and sales, monetize your content into a revenue generating activity, and create more overall value for your business.

Content-based sites often struggle with finding ways to introduce content monetization. But as you start to gain more readership, people start to engage with your content, and awareness of your brand continues to grow, it’s time to start considering what tools and monetization efforts you can start to apply to your content to make it more valuable for your company’s bottom line.

Here are 4 Tips to Help Monetize Your Content:

1. Utilize Advertising Networks: This is definitely the most common form of monetization of your content. Advertising platforms such as Google Adsense make adding ads to your site very easy. All you have to do is sign up for an account, add some additional code to your website, and then you’re ready to start earning money for your content.

2. Introduce Affiliate Marketing Programs: These programs are performance-based marketing where a business rewards their affiliates for each visitor customer brought by the affiliates (your website’s) own marketing efforts. The best way to start with affiliate marketing is to find a few trusted partners that you feel passionate about their products or services. Stick to just a few (3 – 5 partners) so that your blog and your content continues to stay organic, while just including affiliate mentions where it’s most relevant.

3. Make Your Content “License Friendly”: Did you know that making your blog “license friendly” gives you the ability to monetize content directly on your site? Becoming a blog with license friendly content is relatively seamless for you as the publisher. Simply continue to distribute your content widely, ensure that permission to use your content is granted, license content automatically with the click of a button, and build in detection of content piracy. iCopyright helps publishers with this by providing you with an easy-to-use plugin that enables visitors to instantly and legally re-post and republish your content. Discover how iCopyright can make your content license friendly.

4. Republish and Syndicate Your Content: It is crucial to have your content seen by the right people in order to take the first step in content republishing and syndication. repubHub is a simple way to maximize your value of your content. If you’re not familiar, repubHub is a new content network that makes it easy for publishers to syndicate original content, and makes it seamless for editors and other users to republish great content from leading publishers—under terms that are easy to honor. Did you know that repubHub was also named by EContent Magazine to its “Trendsetting Products of 2014” list? We invite you to learn more about repubHub for not only content creators for monetization, but also content curators to help build the content stream on your website.

As you can see, there are a variety of ways to monetize your content so that content generation starts to become a revenue generating line item for your business. Learn more about iCopyright to discover how to make your content license-friendly. In addition, check out repubHub to see how publishers are creating revenue to add dollars to the bottom line.

Learn more about repubhub