4 Ways to Maximize Your Content Through Content Republishing

Posted on Oct 30, 2014
By Andrew Elston

Discover how to maximize your content through content republishing.

Developing great online content can be a double-edged sword—it cuts both ways. Quality material is the best way to build your brand, bringing consumers to your blogs and websites. But the more successful you become, the harder it is to come up with fresh content to keep followers engaged and keep your content budget under control.

Content republication is the solution to this problem.

Have you considered content republishing as a way to supplement the content on your website? repubHub is a tool that allows you to effectively and ethically create a syndication network that provides a pipeline of engaging, relevant content. It puts an end to those days where you can’t find a spare minute or the idea well has simply run dry.

Here are four tips for using content republication to maximize your own content and marketing strategies. You can also use them to jump-start your creativity and come up with additional ways to keep your audience engaged with your brand.

1. Expand your audience by adding a personalized touch. Content republishing allows you to leverage SEO to draw new visitors to your site. You can do this through creating a new meta description and title for the republished content to better target the viewers you want to reach. You can also add your own commentary to drive home your message. We recommend that, instead of just embedding republished content, you put your own spin on it to make a stronger connection with your audience.

2. Make sure your followers receive the latest and best news and information. There are different approaches to this. Through repubhub.com, the content feed shows you the original published date of content at a glance. Sometimes highly current content is just what you need, and the original dateline tells your readers that your site or blog is very timely. But other times you’ll find content that is more “evergreen” and will remain relevant for a long time. In this case, the repubHub embedded content can be modified to suppress the original dateline.

3. Keep readers on your own site. Republishing lets you offer your followers engaging content from respected sources directly on your site without sending them elsewhere to read the full article. By republishing, you keep the content on your site so you continue to build SEO value, keep links coming to your site, and allow your readers to access the original content from the original publisher. It's really the best of both worlds for you and the original publisher!

4. Get the most bang for your buck by leveraging your content budget. We all know creating content can be expensive. You have to either hire someone full-time, or hire content writers to create great content for you that will help to expand your reach and connect with your audience. By utilizing content republishing, you can increase the material on your site exponentially without a corresponding growth in expenses or staff.
 For most content, repubHub offers both a free ad-supported embed and an ad-free version at modest cost.

Content republication is a win-win practice. Your followers gain the benefit of a steady stream of quality material that's relevant to their interests, while you grow your audience without a major investment of time and money.

Learn more about how utilizing repubHub can efficiently maximize your content strategies.

Curating Content: The New Art of Republishing (Best Practices Checklist)