5 Content Republishing Tips for Your Marketing Department

Posted on Oct 24, 2014
By Andrew Elston

Do you need to create more content, but just don’t have enough time or resources? It’s a common problem, especially for small teams. We have a solution for you: republishing relevant content. It’s an efficient way to keep your followers engaged while saving your team time.

To help your marketing department make the most of their content and content republishing strategy, here are 5 content republishing tips for you and your team:

1. Relevance: What is going to be relevant for your current and future followers? Be sure to align your buyer personas with your content republishing strategy. This will enable you to make sure you are talking to all of your relevant target audiences. But don’t be afraid to experiment with content that’s just a bit outside your usual range. People like to be surprised. See #5.

EContent "Trendsetting Product of 2014": A “Bannister” Moment?

Posted on May 06, 2014
By Rhonda Hurwitz

On this day in history, May 6th, 1954, Sir Roger Bannister became the first man to break the 4-minute mile, setting a new record at 3:59.4.

Many hundreds of runners have since run a sub-four minute mile, but this milestone began the start of a new era on the track.

It got us thinking about what it means to be a digital media ‘trendsetter” -- one of the 70 products listed on EContent Magazine’s just-released list of Trendsetting Products of 2014.

Besides being in some very good company, is there a broader significance? And more importantly, how will we fulfill the promise that this recognition holds?

New WordPress Plugin Makes Republishing Easier

Posted on Apr 27, 2014
By Rhonda Hurwitz

WordPress publishers, take note.

With the latest version of the iCopyright Toolbar plugin for WordPress, curating and republishing online content just got easier.

The newest version of the plugin puts iCopyright’s repubHub content licensing network at your fingertips, integrating content you can republish right into the Posts menu of your WordPress dashboard.

Curating Content and The Art of Republishing: Best Practices

Posted on Apr 23, 2014
By Rhonda Hurwitz

Welcome to the era of “content shock” – where information is coming at us faster than ever, and from every direction!

  • With so much information vying for your readers’ attention, how will your online publication become a go-to source in your niche?
  • Can you make a big impact with a small editorial team?

The Challenge of Content Creation

Publishing just the right content each day is both a challenge and an art, and the payoff can be great. When your online publication can satisfy your reader’s daily need for information without having to go elsewhere to consume it, readership and revenues will follow.

But becoming the go-to site in your niche is easier said than done. Creating original content is resource intensive, and content curation alone will not do the job.

3 Ways to Get the Most Out of Online Content Syndication Services

Posted on Apr 08, 2014
By Rhonda Hurwitz

 

If you frequently publish high-quality content, syndicating that content to others opens up new ways to extract extra value from your work while exposing it to new audiences.

And now the Internet provides an ideal environment for this practice. Indeed, finding the right audience for your content has never been easier. With the right online tools, publishers wanting to republish your content will find you!

Online content syndication can help you:

  • Build awareness and visibility for your brand and your point of view
  • Boost traffic back to your site
  • Generate new revenue

Here are some tips to help you build your readership and monetize your online content.

4 Online Content Strategies for Financial Publishers

Posted on Mar 05, 2014
By Ellie Becker

There’s more to financial publishing than keeping up with the financial markets.

The key is meeting the unique needs of your audience. Some readers seek news and ticker symbol updates -- others may be seeking deeper insights or investing education.

But one thing all financial publishers have in common: a constant demand for relevant content. 

How can you keep up with online content demands and maximize your content resources? Here are a few strategies to help you grow your readership, increase existing production capabilities, and lower costs.

Content Marketing Tips For Financial Professionals

Posted on Feb 25, 2014
By Rhonda Hurwitz

Publishing content that your audience wants to read and will benefit from doesn't have to be hard.

That’s the message we hope to illustrate by republishing an article from On Wall Street (see below).

In the article Content Marketing Tips for Advisors, author Dave Grant outlines his content marketing strategy, and provides helpful examples for fellow financial professionals. Dave shows how he tailors his activities to resonate with teachers, the niche market targeted by his financial planning firm.

The Internet is an Honor System. Now, All We Need Is Honor.

Posted on Nov 22, 2013
By Rhonda Hurwitz

If you read this blog, you know that valuing and protecting original content are topics we are passionate about.

Last week, the vexing issue of content piracy once again reared its ugly head in the blogosphere. And this instance was a real shocker.

In this case, a Fortune 100 company (Verizon) was the pirate, and Mark W. Schaefer, the author of a popular business blog, and Kerry Gorgone’s guest post, the targets.

In case you missed it, you can read about the details on Mark Schaefer’s blog {grow}, and in this column from Ragan Media.

The Content Marketing Mix Blueprint: 3 Ways to Add Value

Posted on Oct 14, 2013
By Rhonda Hurwitz

Last weekend, the houses on my street had a multi-family tag sale. Shoppers came and went, and as the day wore on, the roll of dollar bills in our pockets grew fat.

Late in the day, something unexpected happened: We started shopping in each other’s driveways, and began acquiring one another’s treasures!

When the day ended, we counted our cash … and enjoyed some wonderful new finds.

Your Content Marketing Mix: Creation, Curation and Republishing

What does a tag sale have to do with content marketing?

Content Strategists: Google's "Hummingbird" Update and Keyword Research

Posted on Sep 27, 2013
By Rhonda Hurwitz

Recently, there was big news from Google that impacts all content marketers.

Google has changed the way they report website data, and is encrypting ALL searches. Yahoo and Bing are still providing this data, but Google has decided not to.

Google's Hummingbird update has caused quite a stir among marketers. They will no longer be able to see the words people searched before landing on their websites.

It’s a little like flying blind … you can’t see clearly, so have to rely on other instruments.