Do you need to create more content, but just don’t have enough time or resources? It’s a common problem, especially for small teams. We have a solution for you: republishing relevant content. It’s an efficient way to keep your followers engaged while saving your team time.
To help your marketing department make the most of their content and content republishing strategy, here are 5 content republishing tips for you and your team:
1. Relevance: What is going to be relevant for your current and future followers? Be sure to align your buyer personas with your content republishing strategy. This will enable you to make sure you are talking to all of your relevant target audiences. But don’t be afraid to experiment with content that’s just a bit outside your usual range. People like to be surprised. See #5.