3 New Sources of Third-Party Content For Digital Newsrooms

Posted on May 14, 2014
By Rhonda Hurwitz

Online publishers have long used third-party content to engage audiences and supplement original reporting. Now, three new content contributors to our content network expand your republishing options.

New WordPress Plugin Makes Republishing Easier

Posted on Apr 27, 2014
By Rhonda Hurwitz

WordPress publishers, take note.

With the latest version of the iCopyright Toolbar plugin for WordPress, curating and republishing online content just got easier.

The newest version of the plugin puts iCopyright’s repubHub content licensing network at your fingertips, integrating content you can republish right into the Posts menu of your WordPress dashboard.

Curating Content and The Art of Republishing: Best Practices

Posted on Apr 23, 2014
By Rhonda Hurwitz

Welcome to the era of “content shock” – where information is coming at us faster than ever, and from every direction!

  • With so much information vying for your readers’ attention, how will your online publication become a go-to source in your niche?
  • Can you make a big impact with a small editorial team?

The Challenge of Content Creation

Publishing just the right content each day is both a challenge and an art, and the payoff can be great. When your online publication can satisfy your reader’s daily need for information without having to go elsewhere to consume it, readership and revenues will follow.

But becoming the go-to site in your niche is easier said than done. Creating original content is resource intensive, and content curation alone will not do the job.

Free eBook: Inspiring Stories of Publishing Innovation

Posted on Mar 27, 2014
By Rhonda Hurwitz

- How are today’s online publishers managing the demands of daily content creation?
- What tools make it easier to serve and grow an audience?
- What digital content strategies lead to success?

These are some of the questions we set out to answer in our latest ebook, Content Conversations: Online Publishers Share 7 Growth-Oriented Content Strategies.

Here’s how it came about.

3 Online Content Strategies To Power Your Financial Publishing Site

Posted on Mar 10, 2014
By Rhonda Hurwitz

In a previous post, “4 Online Content Strategies for the Financial Publisher”, we explored how financial publishers can keep up with the demand for content by tapping into a range of sources and strategies.

Here are 3 more content strategies that financial sites can use to stand out from competition, and boost growth.

4 Online Content Strategies for Financial Publishers

Posted on Mar 05, 2014
By Ellie Becker

There’s more to financial publishing than keeping up with the financial markets.

The key is meeting the unique needs of your audience. Some readers seek news and ticker symbol updates -- others may be seeking deeper insights or investing education.

But one thing all financial publishers have in common: a constant demand for relevant content. 

How can you keep up with online content demands and maximize your content resources? Here are a few strategies to help you grow your readership, increase existing production capabilities, and lower costs.

Content Marketing Tips For Financial Professionals

Posted on Feb 25, 2014
By Rhonda Hurwitz

Publishing content that your audience wants to read and will benefit from doesn't have to be hard.

That’s the message we hope to illustrate by republishing an article from On Wall Street (see below).

In the article Content Marketing Tips for Advisors, author Dave Grant outlines his content marketing strategy, and provides helpful examples for fellow financial professionals. Dave shows how he tailors his activities to resonate with teachers, the niche market targeted by his financial planning firm.

Niche Publishing: How An Arizona News Publisher Carved Its Niche

Posted on Jan 31, 2014
By Rhonda Hurwitz

The Southern Arizona News-Examiner (soaznewsx.com) has been reporting local and regional news in and around Tucson and Southern Arizona since 2012.

With so much digital content vying for the reader’s attention, how did this particular news weekly carve out an audience in a short period of time?

And, how do they continue to cover a wide range of topics for their readers, with a small editorial team, and limited time and resources?

In this “Publisher Spotlight”, we’ll look at 5 key factors that make this online news site successful.

What an Investing Site Teaches Us About Content Creation

Posted on Jan 28, 2014
By Rhonda Hurwitz

The investment world moves at lightening speed. For an investor, great content is any information that helps make money or prevent losses.

Professional and individual investors follow James Taulman’s The Sunday Stock Report (sundaystockreport.com) for precisely this reason. His subscribers rely on him for original stock research and timely news alerts.

James wears many hats to accomplish his mission of helping investors -- balancing research and writing with many other roles each day.

With this publisher spotlight, we examine the various content strategies a niche publisher uses to create value for his readers.

Inbound Marketer Finds Content Creation "Wingman"

Posted on Jan 24, 2014
By Rhonda Hurwitz

Think you need a larger budget to publish a consistent company business blog and also expand marketing channels? Think again.

In 2013, F-O-R-T-U-N-E Franchise Corp (FFC) adopted inbound marketing to educate their audiences – senior executives and career changers -- about the opportunity to build a successful new career by opening an FPC brand executive recruiting franchise. 

Publishing a high-quality business blog was central to their strategy.

With this “publisher spotlight,” learn how they are accomplishing their mission with an expanded marketing toolkit.