5 Ways to Build Your Online Presence With OPC (Other People’s Content)

Posted on Nov 06, 2013
By Rhonda Hurwitz

It can be tough to publish new content on a consistent schedule for your blog and other online marketing projects.

To get more bang for your content marketing buck, let’s borrow a well-known concept from the world of finance: leverage.

One way to increase our return, when it comes to investing, is by using ”other people’s money” - OPM. Mortgages, buying securities on margin, and other forms of borrowing are all ways to do this.

Can we use the concept of leverage in content marketing? Definitely!

Meet repubHub: A New Portal for Licensed, Republishable Content

Posted on Oct 22, 2013
By Rhonda Hurwitz

Building visibility is tough to do solely with original content.

In a world that often seems to be exploding with content, bloggers and content marketers face a challenge: How to keep delivering value to your readers with fresh, relevant content?

Increasingly, content marketers and bloggers add curation to the mix, to broaden the range of content that can be easily and consistently delivered.

Adding a curation strategy makes life a lot easier for you and can be a new way to deliver value to your readers.

The Content Marketing Mix Blueprint: 3 Ways to Add Value

Posted on Oct 14, 2013
By Rhonda Hurwitz

Last weekend, the houses on my street had a multi-family tag sale. Shoppers came and went, and as the day wore on, the roll of dollar bills in our pockets grew fat.

Late in the day, something unexpected happened: We started shopping in each other’s driveways, and began acquiring one another’s treasures!

When the day ended, we counted our cash … and enjoyed some wonderful new finds.

Your Content Marketing Mix: Creation, Curation and Republishing

What does a tag sale have to do with content marketing?

Content Strategists: Google's "Hummingbird" Update and Keyword Research

Posted on Sep 27, 2013
By Rhonda Hurwitz

Recently, there was big news from Google that impacts all content marketers.

Google has changed the way they report website data, and is encrypting ALL searches. Yahoo and Bing are still providing this data, but Google has decided not to.

Google's Hummingbird update has caused quite a stir among marketers. They will no longer be able to see the words people searched before landing on their websites.

It’s a little like flying blind … you can’t see clearly, so have to rely on other instruments.

8 Ways Curated Content Helps Your Content Marketing Strategy

Posted on Aug 28, 2013
By Rhonda Hurwitz

As content marketers and/or bloggers, we pride ourselves on keeping our digital tool box up to date. Here’s some help to make sure that your content engine is tuned up and humming.

Of course we understand the importance of creating original content that is useful and helpful to our targeted audiences and online communities. But it can be tough to consistently write on topics of interest and provide consistent, expert commentary. Fortunately, with a smart content curation strategy, we don’t have to.

What Is Content Curation?

You’ve probably heard of content curation, but may not understand exactly what it is or how it can help you develop and share information.