We’ve all heard of the phrase “content is king”, perhaps most prominently attributed to Bill Gates in 1996. Back in 1996 Bill Gates knew that the Internet would act as a photocopier of sorts, with content being easily taken from one publisher to another at very little, or in some cases, no cost. He also knew that the Internet audience would want updated, relevant and timely content to hold its interest. This still holds great value for every entity producing online content.
It’s easy to get into the flow of creating content just to create content. But we shouldn’t forget the bottom-line for publishing content, which is to create more website traffic and sales, monetize your content into a revenue generating activity, and create more overall value for your business.
Content-based sites often struggle with finding ways to introduce content monetization. But as you start to gain more readership, people start to engage with your content, and awareness of your brand continues to grow, it’s time to start considering what tools and monetization efforts you can start to apply to your content to make it more valuable for your company’s bottom line.
On this day in history, May 6th, 1954, Sir Roger Bannister became the first man to break the 4-minute mile, setting a new record at 3:59.4.
Many hundreds of runners have since run a sub-four minute mile, but this milestone began the start of a new era on the track.
It got us thinking about what it means to be a digital media ‘trendsetter” -- one of the 70 products listed on EContent Magazine’s just-released list of Trendsetting Products of 2014.
Besides being in some very good company, is there a broader significance? And more importantly, how will we fulfill the promise that this recognition holds?
WordPress publishers, take note.
With the latest version of the iCopyright Toolbar plugin for WordPress, curating and republishing online content just got easier.
The newest version of the plugin puts iCopyright’s repubHub content licensing network at your fingertips, integrating content you can republish right into the Posts menu of your WordPress dashboard.
- How are today’s online publishers managing the demands of daily content creation?
- What tools make it easier to serve and grow an audience?
- What digital content strategies lead to success?
These are some of the questions we set out to answer in our latest ebook, Content Conversations: Online Publishers Share 7 Growth-Oriented Content Strategies.
Here’s how it came about.
Last week, Getty Images, one of the world’s largest rights-managed image databases, made a dramatic move. They made 35 million images available for free embedding for non-commercial use.
The article below provides further details on Getty’s announcement. It has been embedded here from UPI.com via our new republishing network, repubHub.
This strategy is new for Getty, but not new for the web. It shares many similarities with the way our repubHub content republishing network helps publishers monetize and safely distribute their content, and has long been used by YouTube.
Let’s look at why free, embeddable ad-supported online content is a business model whose time has come.
There’s more to financial publishing than keeping up with the financial markets.
The key is meeting the unique needs of your audience. Some readers seek news and ticker symbol updates -- others may be seeking deeper insights or investing education.
But one thing all financial publishers have in common: a constant demand for relevant content.
How can you keep up with online content demands and maximize your content resources? Here are a few strategies to help you grow your readership, increase existing production capabilities, and lower costs.
If you read this blog, you know that valuing and protecting original content are topics we are passionate about.
Last week, the vexing issue of content piracy once again reared its ugly head in the blogosphere. And this instance was a real shocker.
Building visibility is tough to do solely with original content.
In a world that often seems to be exploding with content, bloggers and content marketers face a challenge: How to keep delivering value to your readers with fresh, relevant content?
Increasingly, content marketers and bloggers add curation to the mix, to broaden the range of content that can be easily and consistently delivered.
Adding a curation strategy makes life a lot easier for you and can be a new way to deliver value to your readers.
In previous blog posts, we've explored some of the more traditional blog monetization strategies, such as advertising and affiliate marketing. Blog communities like ProBlogger are full of great content monetization ideas and strategies for bloggers.
But what if the goal of your blog is not to become an internet marketer in the classic sense?
What if your true power is in WRITING about a topic, not for the purpose of selling products to others who share your interest, but simply to share your passion and ideas with a like-minded audience, or report on a current event?
You also deserve for your content to be discovered and shared, and yes … monetized. Here are some strategies you may not have considered.