We’ve been at it again. We’ve added a new search feature to the repubHub content network. This time we’ve included an option to quickly search for content that includes images or video.
Whether you are republishing content, repurposing content or quoting great content written by someone else, you must always properly cite sources to give credit where it is due. Corey Eldron (Follow Her on Twitter) from the Inbound Marketing team at HubSpot, published a great article that provides advice for making attribution of content and images much easier.
Are you a content creator or a content curator?
We’ve all heard of the phrase “content is king”, perhaps most prominently attributed to Bill Gates in 1996. Back in 1996 Bill Gates knew that the Internet would act as a photocopier of sorts, with content being easily taken from one publisher to another at very little, or in some cases, no cost. He also knew that the Internet audience would want updated, relevant and timely content to hold its interest. This still holds great value for every entity producing online content.
Various sources, including QuickSprout.com, state that there are 10 major roadblocks to content creation. Familiar to all is writer's block. Additional roadblocks include: reader engagement, time management, budget, and management of the content marketing team.
It’s 4 a.m. and your blurry eyes strain to finalize your content strategy for the week, or the content for that day. Sound familiar?
While lots of professionals are challenged with wearing many hats, like most editors we know, you take it all in stride. You maintain laser focus to put out the news while maintaining the highest standards, even as you have to stretch your resources further to do so.
Still, that 4 a.m. alarm is getting OLD. Today, you deserve a break.
When Content Is King, A New Strategy Is Needed
The Huffington Post publishes a story every 58 seconds. That’s as many as 2,000 pieces a day. (Digiday)
Their readers demand a constant stream of content, and their editors can crank it out because they have the resources to do so – cadres of writers and contributors, some paid, many not.
Your readers are also hungry for intelligent content. They rely on you to inspire them, and serve their need for knowledge. And if you could deliver the right content more frequently than you do now, your readers would probably be thrilled.
At this point, you’re glancing over your shoulder for the team of writers, editors, fact checkers and support staff that you’d need to seriously up production. Oh, right. It’s just your overworked team.
How can you do more, with limited resources? The answer is almost always: be more resourceful and efficient.
The Print, Email, and Share buttons adjacent to your copyrighted content may indeed suggest to your readers that they are free to reuse your content in any way they choose. Worse, a reader who reposts or redistributes your content (perhaps even profiting from it) may defend his or her actions by asserting that your article tools facilitated and even encouraged the reuse.
If you care about protecting your content from misappropriation and unauthorized distribution, you must read Wendy Davis’s “Blogger Sued by Copyright Troll Argues He Had ‘Implied License’” on MediaPost. Like any alleged copyright infringement case, there are unique twists to this particular situation, but aside from the legal issues there is a very simple business issue: Your content is valuable to others and they will use it to their advantage if you let them.