Citing Sources/Giving Credit: Content Creation and Content Curation

Posted on Jul 09, 2015
By Andrew Elston

Whether you are republishing content, repurposing content or quoting great content written by someone else, you must always properly cite sources to give credit where it is due. Corey Eldron (Follow Her on Twitter)  from the Inbound Marketing team at HubSpot, published a great article that provides advice for making attribution of content and images much easier.

The Internet is an Honor System. Now, All We Need Is Honor.

Posted on Nov 22, 2013
By Rhonda Hurwitz

If you read this blog, you know that valuing and protecting original content are topics we are passionate about.

Last week, the vexing issue of content piracy once again reared its ugly head in the blogosphere. And this instance was a real shocker.

In this case, a Fortune 100 company (Verizon) was the pirate, and Mark W. Schaefer, the author of a popular business blog, and Kerry Gorgone’s guest post, the targets.

In case you missed it, you can read about the details on Mark Schaefer’s blog {grow}, and in this column from Ragan Media.

How To Protect Your Blog Content From RSS Feed Scrapers

Posted on May 22, 2013
By Rhonda Hurwitz

Does your RSS feed inadvertently contribute to content theft?

In a prior post, we talked about how peer pressure can work to fight online content piracy – particularly for naïve infringement. But peer pressure alone can’t always work. That’s because some content is stolen by bots and automated programs that scrape your RSS feed.

Like spammers, these pernicious programs operate automatically, and it takes tougher measures to defeat them.

Fighting Online Content Theft: Peer Pressure Can Work!

Posted on May 05, 2013
By Rhonda Hurwitz

It seems that almost every day we learn of some new instance of online content theft.

Some of it is unintentional – because people just don’t understand what content is OK to re-use and when. Sometimes it’s blatant thievery – people taking content that they haven’t created for their own purposes. So when it comes to fighting content theft, there’s a pretty wide range of battle tactics.

At one end of the scale is peer pressure. This approach is based on the idea that most people want to do the right thing and will do it if they understand what it is. Probably the biggest issue in content theft today is that people don’t think they’re stealing. There’s a sense that if it’s online, it’s free. Even those who know better but take content anyway, can hide behind the “I didn’t know” excuse.

One popular blogger who we follow, social media pro Neal Schaffer, has had several run-ins with blog scrapers recently. While it wasn't unusual for us to notice his tweets about copyright infringement, his response is pretty unique, and we want to share it with you.

Canadian Copyright Law: Fair Dealing

Posted on Apr 29, 2013
By Dan Sauerhaft

We've written previously in this blog about the concept of fair use under U.S. copyright law, and its impact on publishers and folks reusing their content. In addition, our licensing service helps publishers provide tips to readers for evaluating when permission should be obtained to reuse content.

While copyright law in the United States has fair use exceptions to the prohibition against copying a work without permission of the owner, the analogous concept in Canada is called fair dealing. The concepts are not identical, and since iCopyright has an increasing number of Canadian publishers using its services we’ve decided to create Canada-specific language that Canadian publishers can display when their readers seek guidance on when a license is required.

The Most Common Form of Copyright Infringement, and How to Avoid It

Posted on Apr 24, 2013
By Rhonda Hurwitz

Sometimes, conversations about copyright veer into the realm of ethics and lawfulness, but today we'd like to have a more pragmatic conversation.

If you publish online, you want people to spread your content.

It’s also likely that being known as the source of what you write has a direct impact on your income.

The messy truth is that the most common form of online sharing -- copy and paste -- actually stands in between you and these important online goals.

When readers are inspired to reuse your content, many just don’t realize that they shouldn't copy and paste at will. Yet, out of habit, that’s exactly what most people do!

Copyright and Fair Use: Keep Your Blog from Crossing The Line

Posted on Apr 18, 2013
By Rhonda Hurwitz

Bloggers have an innate desire to share, exchange, and discuss ideas.

The free exchange of ideas makes the blogosphere a uniquely engaging and inspiring place. One minute you’re reading a blog post that engages you, and before you know it, you are inspired to write your next post!

What then informs our ability to share and reuse each others’ content to research, write, and report through our own blogs?

The answer is that we are both protected and enabled by copyright law.

Embedded in U.S. copyright law are certain exceptions to copyright enforcement, known as fair use -- a legal defense for using another’s content without permission.

5 Critical Copyright Guidelines for Bloggers

Posted on Apr 03, 2013
By Rhonda Hurwitz

What are the basic rules of copyright protection for bloggers?

First and foremost: When it comes to writing, sharing, and republishing other people’s content, the golden rule applies:

Do unto others, as you would have them do unto you.

Always obtain permission before posting another person’s copyrighted work on your blog or website!

This is true for all kinds of content, including graphics, text, audio, and video.

Here are 5 more copyright guidelines to remember as you seek to protect your own content.

How to Use A DMCA Takedown Notice to Protect Your Online Brand

Posted on Mar 27, 2013
By Rhonda Hurwitz

Plagiarism is about as welcome as a skunk at a lawn party, but if you are publishing on the Internet, you must learn to deal with it.

Here's how to get those infringing web pages removed quickly!

Remedies for Content Theft

Once you detect pirated blog content, what do you do?

In some cases, you may be able to work out an agreement with the infringing site. For instance, you may simply want them to include attribution and links back to your site. Or, you may want to offer an option to keep your content on their site by licensing an authorized version. For other sites, complete removal may be preferred.

How to Prevent Copyright Infringement: A Game Plan for Your Blog

Posted on Mar 20, 2013
By Rhonda Hurwitz

Have you ever come across your words on someone else's website!?

We’re all susceptible to copyright infringement -- in other words, instances when someone takes your online content and uses it without your permission.

It comes as a shock and a surprise when you first discover content theft ... and while dealing with copyright infringement can be frustrating at times, there are things you can do to prevent, detect, and resolve it.

Here’s what you need to know: