The courage to curate: Share others’ articles for content marketing boost

Posted on Nov 14, 2013
By Ellie Becker

The benefits will give you the courage to curate content!

At the heart of our content marketing strategies, we all strive to create remarkable content that will be useful to our audiences and worthy of sharing.

But we all have to face the fact that – under pressure to create a continuous flow of new material -- not all of the content we create meets that standard.

Better Content, Less Noise

As consumers of content, more often than not we find ourselves digging through a lot of unhelpful posts to get to a few golden nuggets of info.

As Mitch Joel says, there is way too much noise out there, and mediocre brand content just gets lost.

Financial Services Content Marketing: A Question of Compliance?

Posted on Oct 15, 2013
By Rhonda Hurwitz

Social media marketing for financial services firms is a challenge.

Yet despite those unique challenges, for those who do invest the time and take an active role, it pays off -- both in terms of new business/lead generation, as well as connecting with the next generation -- according to Alix Stuart in a recent On Wall Street article (republished below).

Clearly social networks were the first frontier ... but what about content marketing?

Financial Services Content Marketing: Questions

As content marketing expert Jay Baer often says, "Content is the gasoline, social media is the match." So, we're wondering: What are financial services firms and advisors doing when it comes to content marketing strategy?

The Evolution of Digital Media is Speeding Up. What about Digital Content?

Posted on Aug 11, 2013
By Ellie Becker

Media business disruption is old news.

Last week, the collision of old media and new tech (Washington Post, Amazon) brought the issue front and center.

What are the lessons for online publishers of digital content?

Which Content Has Real Value that Can Be Monetized?

There’s an old saying that consumers vote with their wallets. In the case of digital media, consumers vote with their eyeballs.

As more content competes for the same number of eyeballs, consumers expect to pay less … or nothing … for the content they consume online. That’s simple economics, which is reflected in the falling ad revenues of online publications.

How to Monetize your Blog: Make it “License Friendly” (Part 2)

Posted on May 19, 2013
By Rhonda Hurwitz

The blogger’s online business toolkit seems to grow daily: advertising, affiliate sales, sponsored posts, selling products and services, consulting, speaking, selling books, and more.

Whether you do ALL of those things -- or NONE of those things -- there’s one more revenue opportunity that is often overlooked. Make your original online content license friendly.

Let’s first look at some of the common alternatives.

How to Monetize Your Blog: Give Content Away for Free?

Some blog writers give their content away for free--no permission required to reuse it, no strings attached to how it is reused.

Canadian Copyright Law: Fair Dealing

Posted on Apr 29, 2013
By Dan Sauerhaft

We've written previously in this blog about the concept of fair use under U.S. copyright law, and its impact on publishers and folks reusing their content. In addition, our licensing service helps publishers provide tips to readers for evaluating when permission should be obtained to reuse content.

While copyright law in the United States has fair use exceptions to the prohibition against copying a work without permission of the owner, the analogous concept in Canada is called fair dealing. The concepts are not identical, and since iCopyright has an increasing number of Canadian publishers using its services we’ve decided to create Canada-specific language that Canadian publishers can display when their readers seek guidance on when a license is required.

How Writers, Freelancers, and Publishers Can Profit From the Meltwater Decision

Posted on Apr 01, 2013
By Dan Sauerhaft

If you follow copyright matters, you know that Meltwater was recently handed a legal blow.

In Part 1 of this series we summarized why the court ruled that Meltwater's online republication of excerpts is copyright infringement, and not fair use.

Meltwater was systematically republishing excerpts of another writer’s original expression, without getting permission or paying compensation.

We’d like to propose how writers can profit from this decision.

Copyright and Fair Use: Good News for Writers, Bad News for Content Scrapers (AP v Meltwater)

Posted on Apr 01, 2013
By Dan Sauerhaft

For anyone interested in copyright and fair use, the recent decision by the U.S. District Court for the Southern District of New York in the case of AP v Meltwater makes an interesting read.

Below I highlight the most interesting parts of the 83-page opinion, and in Part 2 of this series I draw implications for publishers, freelancers, and bloggers who are trying to earn a living by writing online.

The good news for writers? Despite the ease of digital copying, copyright protection for online articles and excerpts from articles isn’t going away, and writers can take steps to profit from that.

Fumbling For the Truth: The Freelancing Author, or Will I Ever Be Paid Again?

Posted on Mar 17, 2013
By Guest Writer

By Aaron Riccio. Republished by permission from his blog That Sounds Cool.

I’m not sure what the big deal is. Nate Thayer was respectfully asked by Olga Khazan, the Global Editor for The Atlantic, to repurpose an article he wrote for NK News about “basketball diplomacy,” for the benefit of her readers. Nate Thayer, needing a paycheck more than exposure, respectfully declined. And then, perhaps deciding that if he was going to work for free, he might as well get that exposure in a different way, he chose to adapt his experience into a blog post about the sorry state of unpaid journalism. Publishing the editor’s e-mail address seemed unnecessary, I suppose, but hardly vindictive so much as childish: “You offered me exposure to your readers, I return the favor to you via mine.” And then his comments were picked up by New York, which got him being a bit more profane and officially on-the-record. Recursively, the whole thing wound up back at The Atlantic, in a half-defensive blog post by Ta-Nehisi Coates that seemed intent on contextualizing Thayer in the worst possible light. Which might not have been such a terrible thing, what with another blog accusing Thayer of plagiarizing his entire article. The whole thing’s spit-balled around the blogosphere long enough for even me, The Lowest Man on the Totem Pole, to chime in about it . . . so let’s get back to the actual point: that writers are increasingly asked to exchange their services–whether to create entirely new content or to adapt previously published work–for nothing more than the opportunity to reach a larger, or different, audience. Monetizing that would, one assumes, be left up to the writer . . . though if The Atlantic finds itself requesting free articles in order to boost their own ad revenue, I don’t imagine that’s a winning strategy.