The benefits will give you the courage to curate content!
At the heart of our content marketing strategies, we all strive to create remarkable content that will be useful to our audiences and worthy of sharing.
But we all have to face the fact that – under pressure to create a continuous flow of new material -- not all of the content we create meets that standard.
Better Content, Less Noise
As consumers of content, more often than not we find ourselves digging through a lot of unhelpful posts to get to a few golden nuggets of info.
As Mitch Joel says, there is way too much noise out there, and mediocre brand content just gets lost.