The Internet is an Honor System. Now, All We Need Is Honor.

Posted on Nov 22, 2013
By Rhonda Hurwitz

If you read this blog, you know that valuing and protecting original content are topics we are passionate about.

Last week, the vexing issue of content piracy once again reared its ugly head in the blogosphere. And this instance was a real shocker.

In this case, a Fortune 100 company (Verizon) was the pirate, and Mark W. Schaefer, the author of a popular business blog, and Kerry Gorgone’s guest post, the targets.

In case you missed it, you can read about the details on Mark Schaefer’s blog {grow}, and in this column from Ragan Media.

How To Protect Your Blog Content From RSS Feed Scrapers

Posted on May 22, 2013
By Rhonda Hurwitz

Does your RSS feed inadvertently contribute to content theft?

In a prior post, we talked about how peer pressure can work to fight online content piracy – particularly for naïve infringement. But peer pressure alone can’t always work. That’s because some content is stolen by bots and automated programs that scrape your RSS feed.

Like spammers, these pernicious programs operate automatically, and it takes tougher measures to defeat them.

Fighting Online Content Theft: Peer Pressure Can Work!

Posted on May 05, 2013
By Rhonda Hurwitz

It seems that almost every day we learn of some new instance of online content theft.

Some of it is unintentional – because people just don’t understand what content is OK to re-use and when. Sometimes it’s blatant thievery – people taking content that they haven’t created for their own purposes. So when it comes to fighting content theft, there’s a pretty wide range of battle tactics.

At one end of the scale is peer pressure. This approach is based on the idea that most people want to do the right thing and will do it if they understand what it is. Probably the biggest issue in content theft today is that people don’t think they’re stealing. There’s a sense that if it’s online, it’s free. Even those who know better but take content anyway, can hide behind the “I didn’t know” excuse.

One popular blogger who we follow, social media pro Neal Schaffer, has had several run-ins with blog scrapers recently. While it wasn't unusual for us to notice his tweets about copyright infringement, his response is pretty unique, and we want to share it with you.

How to Use A DMCA Takedown Notice to Protect Your Online Brand

Posted on Mar 27, 2013
By Rhonda Hurwitz

Plagiarism is about as welcome as a skunk at a lawn party, but if you are publishing on the Internet, you must learn to deal with it.

Here's how to get those infringing web pages removed quickly!

Remedies for Content Theft

Once you detect pirated blog content, what do you do?

In some cases, you may be able to work out an agreement with the infringing site. For instance, you may simply want them to include attribution and links back to your site. Or, you may want to offer an option to keep your content on their site by licensing an authorized version. For other sites, complete removal may be preferred.

How To Fight Content Theft: Plagiarism Detection Tools

Posted on Mar 24, 2013
By Rhonda Hurwitz

It's hard work to create original content.

Fortunately, there's a simple way to make sure that your words aren't being used on someone else’s website without your permission.

When it comes to to detecting plagiarism and other forms of content piracy, you have several choices -- from simple copy/paste plagiarism checkers, to more advanced anti-piracy software.

Which plagiarism detection tool is right for you? (Tweet This!)

How to Prevent Copyright Infringement: A Game Plan for Your Blog

Posted on Mar 20, 2013
By Rhonda Hurwitz

Have you ever come across your words on someone else's website!?

We’re all susceptible to copyright infringement -- in other words, instances when someone takes your online content and uses it without your permission.

It comes as a shock and a surprise when you first discover content theft ... and while dealing with copyright infringement can be frustrating at times, there are things you can do to prevent, detect, and resolve it.

Here’s what you need to know:

Are You Helping Your Readers To Do The “CopyRight” Thing?

Posted on Jan 23, 2012
By Andrew Elston

If you create original content for a living, the issue of piracy on the internet is more than just a theoretical problem. It’s a threat to your livelihood!

This is true whether you’re a big movie studio with billions invested in blockbuster movies or an individual blogger typing away in a bedroom. The issues raised by copyright laws and internet piracy are not going away anytime soon.

  • There is a general consensus that internet piracy is wrong, even as it has become more commonplace.
  • Most of us want to see ideas spread freely online, and new creation encouraged.

Are these beliefs at odds?

We don’t think so. Most online copyright infringement occurs because it’s so easy to copy online. But most people are willing to respect your rights, if you make it easy for them to comply.

Internet Piracy: Help Your Readers Do The “CopyRight” Thing

Posted on Jan 22, 2012
By Andrew Elston

If you create original content for a living, the issue of piracy on the internet is more than just a theoretical problem. It’s a threat to your livelihood!

This is true whether you’re a big movie studio with billions invested in blockbuster movies or an individual blogger typing away in a bedroom.

The issues raised by copyright laws and internet piracy are not going away anytime soon.

  • There is a general consensus that internet piracy is wrong, even as it has become more commonplace.
  • Most of us want to see ideas spread freely online, and new creation encouraged.

Are these beliefs at odds? We don't think so.