Are you a content creator or a content curator?
It’s easy to get into the flow of creating content just to create content. But we shouldn’t forget the bottom-line for publishing content, which is to create more website traffic and sales, monetize your content into a revenue generating activity, and create more overall value for your business.
Content-based sites often struggle with finding ways to introduce content monetization. But as you start to gain more readership, people start to engage with your content, and awareness of your brand continues to grow, it’s time to start considering what tools and monetization efforts you can start to apply to your content to make it more valuable for your company’s bottom line.
Online publishers have long used third-party content to engage audiences and supplement original reporting. Now, three new content contributors to our content network expand your republishing options.
On this day in history, May 6th, 1954, Sir Roger Bannister became the first man to break the 4-minute mile, setting a new record at 3:59.4.
Many hundreds of runners have since run a sub-four minute mile, but this milestone began the start of a new era on the track.
It got us thinking about what it means to be a digital media ‘trendsetter” -- one of the 70 products listed on EContent Magazine’s just-released list of Trendsetting Products of 2014.
Besides being in some very good company, is there a broader significance? And more importantly, how will we fulfill the promise that this recognition holds?
WordPress publishers, take note.
With the latest version of the iCopyright Toolbar plugin for WordPress, curating and republishing online content just got easier.
The newest version of the plugin puts iCopyright’s repubHub content licensing network at your fingertips, integrating content you can republish right into the Posts menu of your WordPress dashboard.
- How are today’s online publishers managing the demands of daily content creation?
- What tools make it easier to serve and grow an audience?
- What digital content strategies lead to success?
These are some of the questions we set out to answer in our latest ebook, Content Conversations: Online Publishers Share 7 Growth-Oriented Content Strategies.
Here’s how it came about.
Last week, Getty Images, one of the world’s largest rights-managed image databases, made a dramatic move. They made 35 million images available for free embedding for non-commercial use.
The article below provides further details on Getty’s announcement. It has been embedded here from UPI.com via our new republishing network, repubHub.
This strategy is new for Getty, but not new for the web. It shares many similarities with the way our repubHub content republishing network helps publishers monetize and safely distribute their content, and has long been used by YouTube.
Let’s look at why free, embeddable ad-supported online content is a business model whose time has come.
There’s more to financial publishing than keeping up with the financial markets.
The key is meeting the unique needs of your audience. Some readers seek news and ticker symbol updates -- others may be seeking deeper insights or investing education.
But one thing all financial publishers have in common: a constant demand for relevant content.
How can you keep up with online content demands and maximize your content resources? Here are a few strategies to help you grow your readership, increase existing production capabilities, and lower costs.
In our daily conversations with online publishers, we typically ask about publishing challenges and success strategies.
No matter what kind of online publisher we talk to – big or small, niche or news – all are interested in similar outcomes: building an audience, and generating new sources of revenue.
When 250 niche publishers got together for an industry conference in Charleston, SC earlier this week, some of these same themes were discussed. Thanks to Twitter and the hashtag #nicheconference, we were able to follow the conversation.
Financial journalist and former equity analyst Jacob Wolinsky became an online publisher, editor and entrepreneur in January 2010 when he launched ValueWalk.com, a news website for value investors. When he began, it was just him.
Today, the site is considered one of the top 50 investing blogs by The Daily Reckoning. It attracts 4 million visits per month – 2 million unique visitors. ValueWalk has been included in Bloomberg’s Terminal VIP Twitter list, has been named a must-follow for fundamental investors by Stocktwits, and a must-follow by Business Insider in 2012 and in 2013.
Its focus has expanded. While the site is a go-to resource for value investors, it now also covers Wall Street news especially hedge funds. Now Wolinsky, who serves as editor-in-chief -- as well as chief dish and bottle washer -- is joined by a chief technology officer, several full time writers, and a cadre of expert content contributors. He is in the process of building a small staff in the company’s New Jersey based office.