How to Transform a Niche Website into an Essential Information Portal

Posted on Feb 06, 2014
By Ellie Becker

A niche website based in Ottawa, Ontario Canada is quickly becoming an important source of information for the Aboriginal – or indigenous -- peoples of North America.

Ahki.co began serving the Inuit, Metis and First Nations tribes in March of 2013 with news specific to their interests, a job board and an Aboriginal arts and products online marketplace.

Less than one year later, the site’s founder, EJ Magiskan, has launched a shiny, new WordPress website to better serve its communities. The site now provides a far broader range of news on national and global, as well as local, topics.

In our latest Publisher Spotlight, the founder and publisher explains how this expanded focus and popularity is due in large measure to his discovery of repubHub.

The Internet is an Honor System. Now, All We Need Is Honor.

Posted on Nov 22, 2013
By Rhonda Hurwitz

If you read this blog, you know that valuing and protecting original content are topics we are passionate about.

Last week, the vexing issue of content piracy once again reared its ugly head in the blogosphere. And this instance was a real shocker.

In this case, a Fortune 100 company (Verizon) was the pirate, and Mark W. Schaefer, the author of a popular business blog, and Kerry Gorgone’s guest post, the targets.

In case you missed it, you can read about the details on Mark Schaefer’s blog {grow}, and in this column from Ragan Media.

Meet repubHub: A New Portal for Licensed, Republishable Content

Posted on Oct 22, 2013
By Rhonda Hurwitz

Building visibility is tough to do solely with original content.

In a world that often seems to be exploding with content, bloggers and content marketers face a challenge: How to keep delivering value to your readers with fresh, relevant content?

Increasingly, content marketers and bloggers add curation to the mix, to broaden the range of content that can be easily and consistently delivered.

Adding a curation strategy makes life a lot easier for you and can be a new way to deliver value to your readers.

Online Content: The Democratization of Writing

Posted on Oct 18, 2013
By Dan Sauerhaft

Much has been said about how the internet makes it wonderfully easier for individuals to become published authors of online content.

In this regard, the below article, republished via repubHub with permission of Lakefield Herald, struck a chord.

The website commuterlit.com "posts a new short story, novel excerpt or poem each day...Our focus is on works of fiction or poetry that can be enjoyed during a 20-30 minute public-transit commute to work."

What a great idea, both for authors and readers. I checked out the commuterlit.com site, and read a delightful short story by Nancy Boyce, the author referenced in the below article.

The Future of Digital Publishing: Insights from #Inbound

Posted on Aug 22, 2013
By Rhonda Hurwitz

Where is publishing headed?

We heard from a gaggle of media and technology though leadersat Hubspot’s annual marketing conference known as “Inbound”.

We are excited to share the ideas from three of the keynotes with you.

1. Seth Godin

Seth Godin started out in traditional publishing. He migrated his platform to the digital world, with a daily blog read by millions. His 15 books are an excellent example of the re-invention of book publishing.

His keynote particularly resonated with us, especially the theme of scarcity vs. abundance of online content.

3 Reasons To Feel Optimistic About the Future of Digital Publishing

Posted on Aug 15, 2013
By Rhonda Hurwitz

It’s ironic that even as we consumers spend more time consuming online content, we seem to value it less.

That’s value with a small “v” … we value it, we just don’t want to pay for it!

On the flip side, revenue needs to come from somewhere to sustain online content creation.

Despite this apparent dilemma, we’re optimistic about the future of online publishing!

Why? Technology offers some powerful solutions benefitting content creators, digital publishers, and consumers.

3 Emerging Blog Content Monetization Strategies Worth a Look

Posted on Jul 31, 2013
By Rhonda Hurwitz

In previous blog posts, we've explored some of the more traditional blog monetization strategies, such as advertising and affiliate marketing. Blog communities like ProBlogger are full of great content monetization ideas and strategies for bloggers.

But what if the goal of your blog is not to become an internet marketer in the classic sense?

What if your true power is in WRITING about a topic, not for the purpose of selling products to others who share your interest, but simply to share your passion and ideas with a like-minded audience, or report on a current event?

You also deserve for your content to be discovered and shared, and yes … monetized. Here are some strategies you may not have considered.

Interactive copyright symbol: The 21st century monetization tool for content creators

Posted on Jul 25, 2013
By Ellie Becker

It’s more difficult than ever for musicians, photographers, writers and other content creators to thrive in our online economy. 

That’s because a culture of “free” has taken root, depriving the creative class of the fruits of its labors.

The traditional copyright symbol may put users on notice, but hasn’t really offered protection for online content, which is so easily copied and reused.

Plus, it does nothing to express to the world the unique value of a piece of content beyond asserting a creator’s rights in the work.

How to Monetize your Blog: Make it “License Friendly” (Part 2)

Posted on May 19, 2013
By Rhonda Hurwitz

The blogger’s online business toolkit seems to grow daily: advertising, affiliate sales, sponsored posts, selling products and services, consulting, speaking, selling books, and more.

Whether you do ALL of those things -- or NONE of those things -- there’s one more revenue opportunity that is often overlooked. Make your original online content license friendly.

Let’s first look at some of the common alternatives.

How to Monetize Your Blog: Give Content Away for Free?

Some blog writers give their content away for free--no permission required to reuse it, no strings attached to how it is reused.

LicenseFriendly & Fair Use / Fair Dealing

Posted on May 14, 2013
By Dan Sauerhaft

Adjective. li·cense·friend·ly. Describes a website that simultaneously makes it (i) easy for users to license content and (ii) difficult for users to steal content. For example:

“The Daily Planet sure is licensefriendly! I licensed an article for republication on my blog today with a single click and for only $5. That was a no-brainer – especially since I know they monitor the internet for unauthorized reuses and go after pirates aggressively.”

As publishers try to solidify their online business models, they aim to distribute and republish content widely while monetizing it wherever it travels. This can conflict with fair use (U.S.) and fair dealing (Canada) which gives readers legal rights to reuse limited amounts of content in certain circumstances without compensation.

What publishers often don’t realize is that the best way to resolve this conflict is to make your website licensefriendly. Make it easy for folks to license your content easily, instantly, and at a reasonable price. At the same time, take steps to prevent piracy.