Republishing great content from well-branded and reliable sources is one of the most productive ways to amplify the power of your own site and brand messaging. It's also a great way to also add new depth to your own original content.
Here are 7 things you should know about republishing content as part of your overall content strategy.
1. Compliance: When you use unlicensed content that you scrape from another site, you violate the author’s copyrights and face potentially severe legal penalties if caught. However, when you license the content, you and your readers can verify your authorization to re-use the original publisher's content. When you use a service like repubHub, each piece of content includes tracking information, so the original publishers are aware you are legally using their content.