7 Things to Know About Reusing Content

Posted on Dec 17, 2014
By Andrew Elston

Republishing great content from well-branded and reliable sources is one of the most productive ways to amplify the power of your own site and brand messaging. It's also a great way to also add new depth to your own original content.

Here are 7 things you should know about republishing content as part of your overall content strategy.

1. Compliance: When you use unlicensed content that you scrape from another site, you violate the author’s copyrights and face potentially severe legal penalties if caught. However, when you license the content, you and your readers can verify your authorization to re-use the original publisher's content. When you use a service like repubHub, each piece of content includes tracking information, so the original publishers are aware you are legally using their content.

4 Ways to Maximize Your Content Through Content Republishing

Posted on Oct 30, 2014
By Andrew Elston

Discover how to maximize your content through content republishing.

Developing great online content can be a double-edged sword—it cuts both ways. Quality material is the best way to build your brand, bringing consumers to your blogs and websites. But the more successful you become, the harder it is to come up with fresh content to keep followers engaged and keep your content budget under control.

Content republication is the solution to this problem.

Have you considered content republishing as a way to supplement the content on your website? repubHub is a tool that allows you to effectively and ethically create a syndication network that provides a pipeline of engaging, relevant content. It puts an end to those days where you can’t find a spare minute or the idea well has simply run dry.

EContent "Trendsetting Product of 2014": A “Bannister” Moment?

Posted on May 06, 2014
By Rhonda Hurwitz

On this day in history, May 6th, 1954, Sir Roger Bannister became the first man to break the 4-minute mile, setting a new record at 3:59.4.

Many hundreds of runners have since run a sub-four minute mile, but this milestone began the start of a new era on the track.

It got us thinking about what it means to be a digital media ‘trendsetter” -- one of the 70 products listed on EContent Magazine’s just-released list of Trendsetting Products of 2014.

Besides being in some very good company, is there a broader significance? And more importantly, how will we fulfill the promise that this recognition holds?

New WordPress Plugin Makes Republishing Easier

Posted on Apr 27, 2014
By Rhonda Hurwitz

WordPress publishers, take note.

With the latest version of the iCopyright Toolbar plugin for WordPress, curating and republishing online content just got easier.

The newest version of the plugin puts iCopyright’s repubHub content licensing network at your fingertips, integrating content you can republish right into the Posts menu of your WordPress dashboard.

Is Third-Party Content Right for Your Website? 7 Questions to Help You Decide

Posted on Apr 16, 2014
By Ellie Becker

Is it an ongoing challenge to meet your content needs?

If so, a content curation and republishing strategy may be a solution worth considering.

A Marketplace for Third-Party Content

Our marketplace for third-party content includes a database of 9 million articles, and more than 3,000 new articles a day from some of the world’s leading publishers.

It's a great place to discover and republish fresh news (and often older “evergreen” feature articles) of interest to your readers. Most of the content can be published as a free embed, with options for other license types.

3 Ways to Get the Most Out of Online Content Syndication Services

Posted on Apr 08, 2014
By Rhonda Hurwitz

 

If you frequently publish high-quality content, syndicating that content to others opens up new ways to extract extra value from your work while exposing it to new audiences.

And now the Internet provides an ideal environment for this practice. Indeed, finding the right audience for your content has never been easier. With the right online tools, publishers wanting to republish your content will find you!

Online content syndication can help you:

  • Build awareness and visibility for your brand and your point of view
  • Boost traffic back to your site
  • Generate new revenue

Here are some tips to help you build your readership and monetize your online content.

Why Add Third-Party Content to Your B2B Content Strategy?

Posted on Mar 28, 2014
By Rhonda Hurwitz

In a recent B2BContentmarketing post, Michael Brenner quoted a study that confirmed what we already knew, but hadn't quantified: credible third-party content is an important part of a well-rounded content strategy.

This is an important piece of news - especially for those content marketers who have maintained the belief that the only valuable content is original content.

In his article, Michael shares the results of research conducted by the Chief Marketing Officer (CMO) Council, entitled The Content Connection to Vendor Selection. In Business Buyers Relying More On 3rd Party Content, he writes:

"Buyers are increasingly reliant on trusted third-party information to make more educated decisions."

Free eBook: Inspiring Stories of Publishing Innovation

Posted on Mar 27, 2014
By Rhonda Hurwitz

- How are today’s online publishers managing the demands of daily content creation?
- What tools make it easier to serve and grow an audience?
- What digital content strategies lead to success?

These are some of the questions we set out to answer in our latest ebook, Content Conversations: Online Publishers Share 7 Growth-Oriented Content Strategies.

Here’s how it came about.

Free Embeds: An Online Content Model Whose Time Has Come

Posted on Mar 20, 2014
By Rhonda Hurwitz

Last week, Getty Images, one of the world’s largest rights-managed image databases, made a dramatic move. They made 35 million images available for free embedding for non-commercial use.

The article below provides further details on Getty’s announcement. It has been embedded here from UPI.com via our new republishing network, repubHub.

This strategy is new for Getty, but not new for the web. It shares many similarities with the way our repubHub content republishing network helps publishers monetize and safely distribute their content, and has long been used by YouTube.

Let’s look at why free, embeddable ad-supported online content is a business model whose time has come.

3 Online Content Strategies To Power Your Financial Publishing Site

Posted on Mar 10, 2014
By Rhonda Hurwitz

In a previous post, “4 Online Content Strategies for the Financial Publisher”, we explored how financial publishers can keep up with the demand for content by tapping into a range of sources and strategies.

Here are 3 more content strategies that financial sites can use to stand out from competition, and boost growth.