Content Strategists: Google's "Hummingbird" Update and Keyword Research

Posted on Sep 27, 2013
By Rhonda Hurwitz

Recently, there was big news from Google that impacts all content marketers.

Google has changed the way they report website data, and is encrypting ALL searches. Yahoo and Bing are still providing this data, but Google has decided not to.

Google's Hummingbird update has caused quite a stir among marketers. They will no longer be able to see the words people searched before landing on their websites.

It’s a little like flying blind … you can’t see clearly, so have to rely on other instruments.

8 Ways Curated Content Helps Your Content Marketing Strategy

Posted on Aug 28, 2013
By Rhonda Hurwitz

As content marketers and/or bloggers, we pride ourselves on keeping our digital tool box up to date. Here’s some help to make sure that your content engine is tuned up and humming.

Of course we understand the importance of creating original content that is useful and helpful to our targeted audiences and online communities. But it can be tough to consistently write on topics of interest and provide consistent, expert commentary. Fortunately, with a smart content curation strategy, we don’t have to.

What Is Content Curation?

You’ve probably heard of content curation, but may not understand exactly what it is or how it can help you develop and share information.

The Future of Digital Publishing: Insights from #Inbound

Posted on Aug 22, 2013
By Rhonda Hurwitz

Where is publishing headed?

We heard from a gaggle of media and technology though leadersat Hubspot’s annual marketing conference known as “Inbound”.

We are excited to share the ideas from three of the keynotes with you.

1. Seth Godin

Seth Godin started out in traditional publishing. He migrated his platform to the digital world, with a daily blog read by millions. His 15 books are an excellent example of the re-invention of book publishing.

His keynote particularly resonated with us, especially the theme of scarcity vs. abundance of online content.

Interactive copyright symbol: The 21st century monetization tool for content creators

Posted on Jul 25, 2013
By Ellie Becker

It’s more difficult than ever for musicians, photographers, writers and other content creators to thrive in our online economy. 

That’s because a culture of “free” has taken root, depriving the creative class of the fruits of its labors.

The traditional copyright symbol may put users on notice, but hasn’t really offered protection for online content, which is so easily copied and reused.

Plus, it does nothing to express to the world the unique value of a piece of content beyond asserting a creator’s rights in the work.

Copyright for Website Content – A Web Developer’s Guide

Posted on Jul 17, 2013
By Rhonda Hurwitz

Each week, we hear from website owners whose websites were deliberately copied or scraped.

Often, site owners find this out by pure serendipity, and are rightfully concerned and confused.

Common questions include:

  • Is my website content copyright protected?
  • How do I protect my website content from theft?
  • Should I take special steps to register my website content?
  • What should I do if my website is copied?

With a considerable investment in web design, unique web content, and search rankings, website content abuses can be especially damaging.

The Copyright Symbol, Misunderstood: 4 Common Myths That Hurt Your Blog

Posted on Jul 10, 2013
By Rhonda Hurwitz

In our world of digital everything, copyright has become tricky business.

Every day we see widely adopted online practices that violate copyright.

Worse still, the Internet is full of copyright falsehoods and half truths that are mistakenly passed along, and believed to be accurate.

Misperceptions about copyright leads to copyright infringement, which hurts bloggers.

We’d like to set the record straight.

How to make your blog content theft-worthy

Posted on Jun 30, 2013
By Ellie Becker

We’re going to clear up the title of this post right off the bat. It’s meant to be tongue-in-cheek, of course.

A company devoted to promoting respectful use of copyrighted content and protecting digital content from piracy certainly isn’t going to advocate for content theft.

However, since it’s usually the best written, most useful content that gets stolen – or licensed and syndicated for that matter – we thought we’d devote a post to what makes for a good blog read.

And we can help you prevent or deal with any pirates who turn up.

Here are a few tips.

Blogging Tips: Give Your "Content Engine" a Tune-Up

Posted on Jun 13, 2013
By Ellie Becker

The sun is out, the weather is warmer ...

... time for a spring tuneup, to catch up on things you’ve been meaning to address on your site!

As a serious blogger, you already create unique, engaging content, promote your blog, and attend to SEO.

Now, take a few moments to take a look "under the hood".

Here are 3 blogging tips to keep your "content engine" running well:

How To Protect Your Blog Content From RSS Feed Scrapers

Posted on May 22, 2013
By Rhonda Hurwitz

Does your RSS feed inadvertently contribute to content theft?

In a prior post, we talked about how peer pressure can work to fight online content piracy – particularly for naïve infringement. But peer pressure alone can’t always work. That’s because some content is stolen by bots and automated programs that scrape your RSS feed.

Like spammers, these pernicious programs operate automatically, and it takes tougher measures to defeat them.

What is Online Content Worth?

Posted on Apr 08, 2013
By Ellie Becker

What is online content worth?

This is one of the most complex issues of our day. Everyone -- from traditional newspaper, periodical, and book publishers to blogger moms -- is trying to figure it out. So, too, is every individual consumer of digital content.

There are those who argue that if it's online, it should be free. But why should it?

Is professional news gathering and analysis of less value because it's shed its paper container? Certainly from a cost perspective online content may be produced for less. But is it rational to assert that it no longer has intrinsic value? That somehow the reader is entitled to it?