The Internet is an Honor System. Now, All We Need Is Honor.

Posted on Nov 22, 2013
By Rhonda Hurwitz

If you read this blog, you know that valuing and protecting original content are topics we are passionate about.

Last week, the vexing issue of content piracy once again reared its ugly head in the blogosphere. And this instance was a real shocker.

In this case, a Fortune 100 company (Verizon) was the pirate, and Mark W. Schaefer, the author of a popular business blog, and Kerry Gorgone’s guest post, the targets.

In case you missed it, you can read about the details on Mark Schaefer’s blog {grow}, and in this column from Ragan Media.

7 Ways to Find (and Fix!) Duplicate Content

Posted on Jun 05, 2013
By Rhonda Hurwitz

Duplicate content happens.

You may be aware that content theft can create duplicate content and search engine penalties for your website or blog.

But, sometimes we inadvertently create duplicate content on our own websites, by not understanding content creation best practices!

Recent search engine updates have made it more important than ever to identify and address duplicate content ... before it impacts your organic search ranking or link popularity.

Here's how to detect and fix both types:

5 Tech Tools for Better Blog Writing & Content Creation

Posted on May 29, 2013
By Rhonda Hurwitz

What’s your biggest blogging challenge?

Is it finding time to write? Coming up with your next topic?

Or do you need a little help getting found?

While technology won’t help you define your “secret sauce,” there are some remarkable tech tools to help make your content creation and blog writing smarter:

How To Protect Your Blog Content From RSS Feed Scrapers

Posted on May 22, 2013
By Rhonda Hurwitz

Does your RSS feed inadvertently contribute to content theft?

In a prior post, we talked about how peer pressure can work to fight online content piracy – particularly for naïve infringement. But peer pressure alone can’t always work. That’s because some content is stolen by bots and automated programs that scrape your RSS feed.

Like spammers, these pernicious programs operate automatically, and it takes tougher measures to defeat them.

How to Use A DMCA Takedown Notice to Protect Your Online Brand

Posted on Mar 27, 2013
By Rhonda Hurwitz

Plagiarism is about as welcome as a skunk at a lawn party, but if you are publishing on the Internet, you must learn to deal with it.

Here's how to get those infringing web pages removed quickly!

Remedies for Content Theft

Once you detect pirated blog content, what do you do?

In some cases, you may be able to work out an agreement with the infringing site. For instance, you may simply want them to include attribution and links back to your site. Or, you may want to offer an option to keep your content on their site by licensing an authorized version. For other sites, complete removal may be preferred.

How To Fight Content Theft: Plagiarism Detection Tools

Posted on Mar 24, 2013
By Rhonda Hurwitz

It's hard work to create original content.

Fortunately, there's a simple way to make sure that your words aren't being used on someone else’s website without your permission.

When it comes to to detecting plagiarism and other forms of content piracy, you have several choices -- from simple copy/paste plagiarism checkers, to more advanced anti-piracy software.

Which plagiarism detection tool is right for you? (Tweet This!)