Free eBook: Inspiring Stories of Publishing Innovation

Posted on Mar 27, 2014
By Rhonda Hurwitz

- How are today’s online publishers managing the demands of daily content creation?
- What tools make it easier to serve and grow an audience?
- What digital content strategies lead to success?

These are some of the questions we set out to answer in our latest ebook, Content Conversations: Online Publishers Share 7 Growth-Oriented Content Strategies.

Here’s how it came about.

How Republishing and Content Syndication Create Value for a Financial Online Publisher

Posted on Feb 11, 2014
By Ellie Becker

Financial journalist and former equity analyst Jacob Wolinsky became an online publisher, editor and entrepreneur in January 2010 when he launched ValueWalk.com, a news website for value investors. When he began, it was just him.

Today, the site is considered one of the top 50 investing blogs by The Daily Reckoning. It attracts 4 million visits per month – 2 million unique visitors. ValueWalk has been included in Bloomberg’s Terminal VIP Twitter list, has been named a must-follow for fundamental investors by Stocktwits, and a must-follow by Business Insider in 2012 and in 2013.

Its focus has expanded. While the site is a go-to resource for value investors, it now also covers Wall Street news especially hedge funds. Now Wolinsky, who serves as editor-in-chief -- as well as chief dish and bottle washer -- is joined by a chief technolo­­gy officer, several full time writers, and a cadre of expert content contributors. He is in the process of building a small staff in the company’s New Jersey based office.

How to Transform a Niche Website into an Essential Information Portal

Posted on Feb 06, 2014
By Ellie Becker

A niche website based in Ottawa, Ontario Canada is quickly becoming an important source of information for the Aboriginal – or indigenous -- peoples of North America.

Ahki.co began serving the Inuit, Metis and First Nations tribes in March of 2013 with news specific to their interests, a job board and an Aboriginal arts and products online marketplace.

Less than one year later, the site’s founder, EJ Magiskan, has launched a shiny, new WordPress website to better serve its communities. The site now provides a far broader range of news on national and global, as well as local, topics.

In our latest Publisher Spotlight, the founder and publisher explains how this expanded focus and popularity is due in large measure to his discovery of repubHub.

Niche Publishing: How An Arizona News Publisher Carved Its Niche

Posted on Jan 31, 2014
By Rhonda Hurwitz

The Southern Arizona News-Examiner (soaznewsx.com) has been reporting local and regional news in and around Tucson and Southern Arizona since 2012.

With so much digital content vying for the reader’s attention, how did this particular news weekly carve out an audience in a short period of time?

And, how do they continue to cover a wide range of topics for their readers, with a small editorial team, and limited time and resources?

In this “Publisher Spotlight”, we’ll look at 5 key factors that make this online news site successful.

What an Investing Site Teaches Us About Content Creation

Posted on Jan 28, 2014
By Rhonda Hurwitz

The investment world moves at lightening speed. For an investor, great content is any information that helps make money or prevent losses.

Professional and individual investors follow James Taulman’s The Sunday Stock Report (sundaystockreport.com) for precisely this reason. His subscribers rely on him for original stock research and timely news alerts.

James wears many hats to accomplish his mission of helping investors -- balancing research and writing with many other roles each day.

With this publisher spotlight, we examine the various content strategies a niche publisher uses to create value for his readers.

Inbound Marketer Finds Content Creation "Wingman"

Posted on Jan 24, 2014
By Rhonda Hurwitz

Think you need a larger budget to publish a consistent company business blog and also expand marketing channels? Think again.

In 2013, F-O-R-T-U-N-E Franchise Corp (FFC) adopted inbound marketing to educate their audiences – senior executives and career changers -- about the opportunity to build a successful new career by opening an FPC brand executive recruiting franchise. 

Publishing a high-quality business blog was central to their strategy.

With this “publisher spotlight,” learn how they are accomplishing their mission with an expanded marketing toolkit.

Brand Journalism: Where to Find the Perfect Story?

Posted on Jan 22, 2014
By Ellie Becker

Every online editor, blogger or content marketer has encountered that uncomfortable moment when it’s time to publish, and there are no “ready-to-go” stories in the content queue.

Maybe your freelance writer didn’t finish a rewrite in time… or there’s a newsworthy topic to cover, and no one has time to write a fresh post. Whatever the reason, compromising your publishing schedule isn’t an option.

You need just the right content for your niche. What to do?

In this "Publisher Spotlight", we meet a content marketing team faced this exact dilemma for their business blog. Could they use a content portal to find just the right story?