Are you a content creator or a content curator?
Republishing great content from well-branded and reliable sources is one of the most productive ways to amplify the power of your own site and brand messaging. It's also a great way to also add new depth to your own original content.
Here are 7 things you should know about republishing content as part of your overall content strategy.
1. Compliance: When you use unlicensed content that you scrape from another site, you violate the author’s copyrights and face potentially severe legal penalties if caught. However, when you license the content, you and your readers can verify your authorization to re-use the original publisher's content. When you use a service like repubHub, each piece of content includes tracking information, so the original publishers are aware you are legally using their content.
Discover how to maximize your content through content republishing.
Developing great online content can be a double-edged sword—it cuts both ways. Quality material is the best way to build your brand, bringing consumers to your blogs and websites. But the more successful you become, the harder it is to come up with fresh content to keep followers engaged and keep your content budget under control.
Content republication is the solution to this problem.
Have you considered content republishing as a way to supplement the content on your website? repubHub is a tool that allows you to effectively and ethically create a syndication network that provides a pipeline of engaging, relevant content. It puts an end to those days where you can’t find a spare minute or the idea well has simply run dry.
Do you need to create more content, but just don’t have enough time or resources? It’s a common problem, especially for small teams. We have a solution for you: republishing relevant content. It’s an efficient way to keep your followers engaged while saving your team time.
To help your marketing department make the most of their content and content republishing strategy, here are 5 content republishing tips for you and your team:
1. Relevance: What is going to be relevant for your current and future followers? Be sure to align your buyer personas with your content republishing strategy. This will enable you to make sure you are talking to all of your relevant target audiences. But don’t be afraid to experiment with content that’s just a bit outside your usual range. People like to be surprised. See #5.
Discover the importance of content republishing in order to maximize your content strategy.
If you’re a savvy entrepreneur, marketer or web master, you know quality content is what drives readers to your blogs and websites. When other obligations get in the way, it is imperative to keep enough fresh content to engage readers. Content republishing is a simple, effective and sustainable way to get the written information and content generation you need to keep your site visitors coming back for more.
Whether your goal is to monetize your website, sell your services or be the go-to-website for niche information, a flurry of well-written articles can help you accomplish the task. The problem with this is that curating content manually is time-consuming and tedious. When you add other responsibilities to the mix, you can get overwhelmed and your content creation can dwindle. Once you stop producing fresh material, your readers will abandon your site for more timely and sites and content-filled pastures. And once they leave, they probably won’t come back. This is something we don’t want to avoid – we need to avoid.
Online publishers have long used third-party content to engage audiences and supplement original reporting. Now, three new content contributors to our content network expand your republishing options.
Welcome to the era of “content shock” – where information is coming at us faster than ever, and from every direction!
- With so much information vying for your readers’ attention, how will your online publication become a go-to source in your niche?
- Can you make a big impact with a small editorial team?
The Challenge of Content Creation
Publishing just the right content each day is both a challenge and an art, and the payoff can be great. When your online publication can satisfy your reader’s daily need for information without having to go elsewhere to consume it, readership and revenues will follow.
But becoming the go-to site in your niche is easier said than done. Creating original content is resource intensive, and content curation alone will not do the job.
Is it an ongoing challenge to meet your content needs?
If so, a content curation and republishing strategy may be a solution worth considering.
A Marketplace for Third-Party Content
Our marketplace for third-party content includes a database of 9 million articles, and more than 3,000 new articles a day from some of the world’s leading publishers.
It's a great place to discover and republish fresh news (and often older “evergreen” feature articles) of interest to your readers. Most of the content can be published as a free embed, with options for other license types.
If you frequently publish high-quality content, syndicating that content to others opens up new ways to extract extra value from your work while exposing it to new audiences.
And now the Internet provides an ideal environment for this practice. Indeed, finding the right audience for your content has never been easier. With the right online tools, publishers wanting to republish your content will find you!
Online content syndication can help you:
- Build awareness and visibility for your brand and your point of view
- Boost traffic back to your site
- Generate new revenue
Here are some tips to help you build your readership and monetize your online content.
In a recent B2BContentmarketing post, Michael Brenner quoted a study that confirmed what we already knew, but hadn't quantified: credible third-party content is an important part of a well-rounded content strategy.
This is an important piece of news - especially for those content marketers who have maintained the belief that the only valuable content is original content.
In his article, Michael shares the results of research conducted by the Chief Marketing Officer (CMO) Council, entitled The Content Connection to Vendor Selection. In Business Buyers Relying More On 3rd Party Content, he writes:
"Buyers are increasingly reliant on trusted third-party information to make more educated decisions."