It’s 4 a.m. and your blurry eyes strain to finalize your content strategy for the week, or the content for that day. Sound familiar?
While lots of professionals are challenged with wearing many hats, like most editors we know, you take it all in stride. You maintain laser focus to put out the news while maintaining the highest standards, even as you have to stretch your resources further to do so.
Still, that 4 a.m. alarm is getting OLD. Today, you deserve a break.
When Content Is King, A New Strategy Is Needed
The Huffington Post publishes a story every 58 seconds. That’s as many as 2,000 pieces a day. (Digiday)
Their readers demand a constant stream of content, and their editors can crank it out because they have the resources to do so – cadres of writers and contributors, some paid, many not.
Your readers are also hungry for intelligent content. They rely on you to inspire them, and serve their need for knowledge. And if you could deliver the right content more frequently than you do now, your readers would probably be thrilled.
At this point, you’re glancing over your shoulder for the team of writers, editors, fact checkers and support staff that you’d need to seriously up production. Oh, right. It’s just your overworked team.
How can you do more, with limited resources? The answer is almost always: be more resourceful and efficient.