4 Tips to Help Publishers Monetize Content

Posted on Nov 25, 2014
By Andrew Elston

It’s easy to get into the flow of creating content just to create content. But we shouldn’t forget the bottom-line for publishing content, which is to create more website traffic and sales, monetize your content into a revenue generating activity, and create more overall value for your business.

Content-based sites often struggle with finding ways to introduce content monetization. But as you start to gain more readership, people start to engage with your content, and awareness of your brand continues to grow, it’s time to start considering what tools and monetization efforts you can start to apply to your content to make it more valuable for your company’s bottom line.

3 New Sources of Third-Party Content For Digital Newsrooms

Posted on May 14, 2014
By Rhonda Hurwitz

Online publishers have long used third-party content to engage audiences and supplement original reporting. Now, three new content contributors to our content network expand your republishing options.

EContent "Trendsetting Product of 2014": A “Bannister” Moment?

Posted on May 06, 2014
By Rhonda Hurwitz

On this day in history, May 6th, 1954, Sir Roger Bannister became the first man to break the 4-minute mile, setting a new record at 3:59.4.

Many hundreds of runners have since run a sub-four minute mile, but this milestone began the start of a new era on the track.

It got us thinking about what it means to be a digital media ‘trendsetter” -- one of the 70 products listed on EContent Magazine’s just-released list of Trendsetting Products of 2014.

Besides being in some very good company, is there a broader significance? And more importantly, how will we fulfill the promise that this recognition holds?

Niche Publishing Conference: A Twitter Conversation

Posted on Feb 27, 2014
By Rhonda Hurwitz

In our daily conversations with online publishers, we typically ask about publishing challenges and success strategies.

No matter what kind of online publisher we talk to – big or small, niche or news – all are interested in similar outcomes: building an audience, and generating new sources of revenue.

When 250 niche publishers got together for an industry conference in Charleston, SC earlier this week, some of these same themes were discussed. Thanks to Twitter and the hashtag #nicheconference, we were able to follow the conversation.

3 Reasons To Feel Optimistic About the Future of Digital Publishing

Posted on Aug 15, 2013
By Rhonda Hurwitz

It’s ironic that even as we consumers spend more time consuming online content, we seem to value it less.

That’s value with a small “v” … we value it, we just don’t want to pay for it!

On the flip side, revenue needs to come from somewhere to sustain online content creation.

Despite this apparent dilemma, we’re optimistic about the future of online publishing!

Why? Technology offers some powerful solutions benefitting content creators, digital publishers, and consumers.

Publisher Content Services

Posted on Jan 31, 2011
By Andrew Elston

iCopyright's Toolbar enables your copyrighted content to be licensed, syndicated, shared, promoted, and tracked. Content can also be sourced from other publishers for republishing on your site.

The secret is the "iCopyright Tag:" a fragment of meta data embedded within each article and rendered as a series of links, and an intelligent, interactive copyright notice. Together, these tools and tags enable iCopyright's Virtuous Circle for Content Monetization.