4 Ways to Maximize Your Content Through Content Republishing

Posted on Oct 30, 2014
By Andrew Elston

Discover how to maximize your content through content republishing.

Developing great online content can be a double-edged sword—it cuts both ways. Quality material is the best way to build your brand, bringing consumers to your blogs and websites. But the more successful you become, the harder it is to come up with fresh content to keep followers engaged and keep your content budget under control.

Content republication is the solution to this problem.

Have you considered content republishing as a way to supplement the content on your website? repubHub is a tool that allows you to effectively and ethically create a syndication network that provides a pipeline of engaging, relevant content. It puts an end to those days where you can’t find a spare minute or the idea well has simply run dry.

How to Use Content Republishing to Maximize Your Content Strategy

Posted on Oct 14, 2014
By Andrew Elston

Discover the importance of content republishing in order to maximize your content strategy.

If you’re a savvy entrepreneur, marketer or web master, you know quality content is what drives readers to your blogs and websites. When other obligations get in the way, it is imperative to keep enough fresh content to engage readers. Content republishing is a simple, effective and sustainable way to get the written information and content generation you need to keep your site visitors coming back for more.

Whether your goal is to monetize your website, sell your services or be the go-to-website for niche information, a flurry of well-written articles can help you accomplish the task. The problem with this is that curating content manually is time-consuming and tedious. When you add other responsibilities to the mix, you can get overwhelmed and your content creation can dwindle. Once you stop producing fresh material, your readers will abandon your site for more timely and sites and content-filled pastures. And once they leave, they probably won’t come back. This is something we don’t want to avoid – we need to avoid.

EContent "Trendsetting Product of 2014": A “Bannister” Moment?

Posted on May 06, 2014
By Rhonda Hurwitz

On this day in history, May 6th, 1954, Sir Roger Bannister became the first man to break the 4-minute mile, setting a new record at 3:59.4.

Many hundreds of runners have since run a sub-four minute mile, but this milestone began the start of a new era on the track.

It got us thinking about what it means to be a digital media ‘trendsetter” -- one of the 70 products listed on EContent Magazine’s just-released list of Trendsetting Products of 2014.

Besides being in some very good company, is there a broader significance? And more importantly, how will we fulfill the promise that this recognition holds?

New WordPress Plugin Makes Republishing Easier

Posted on Apr 27, 2014
By Rhonda Hurwitz

WordPress publishers, take note.

With the latest version of the iCopyright Toolbar plugin for WordPress, curating and republishing online content just got easier.

The newest version of the plugin puts iCopyright’s repubHub content licensing network at your fingertips, integrating content you can republish right into the Posts menu of your WordPress dashboard.

3 Ways to Get the Most Out of Online Content Syndication Services

Posted on Apr 08, 2014
By Rhonda Hurwitz


If you frequently publish high-quality content, syndicating that content to others opens up new ways to extract extra value from your work while exposing it to new audiences.

And now the Internet provides an ideal environment for this practice. Indeed, finding the right audience for your content has never been easier. With the right online tools, publishers wanting to republish your content will find you!

Online content syndication can help you:

  • Build awareness and visibility for your brand and your point of view
  • Boost traffic back to your site
  • Generate new revenue

Here are some tips to help you build your readership and monetize your online content.

Why Add Third-Party Content to Your B2B Content Strategy?

Posted on Mar 28, 2014
By Rhonda Hurwitz

In a recent B2BContentmarketing post, Michael Brenner quoted a study that confirmed what we already knew, but hadn't quantified: credible third-party content is an important part of a well-rounded content strategy.

This is an important piece of news - especially for those content marketers who have maintained the belief that the only valuable content is original content.

In his article, Michael shares the results of research conducted by the Chief Marketing Officer (CMO) Council, entitled The Content Connection to Vendor Selection. In Business Buyers Relying More On 3rd Party Content, he writes:

"Buyers are increasingly reliant on trusted third-party information to make more educated decisions."

Free eBook: Inspiring Stories of Publishing Innovation

Posted on Mar 27, 2014
By Rhonda Hurwitz

- How are today’s online publishers managing the demands of daily content creation?
- What tools make it easier to serve and grow an audience?
- What digital content strategies lead to success?

These are some of the questions we set out to answer in our latest ebook, Content Conversations: Online Publishers Share 7 Growth-Oriented Content Strategies.

Here’s how it came about.

4 Online Content Strategies for Financial Publishers

Posted on Mar 05, 2014
By Ellie Becker

There’s more to financial publishing than keeping up with the financial markets.

The key is meeting the unique needs of your audience. Some readers seek news and ticker symbol updates -- others may be seeking deeper insights or investing education.

But one thing all financial publishers have in common: a constant demand for relevant content. 

How can you keep up with online content demands and maximize your content resources? Here are a few strategies to help you grow your readership, increase existing production capabilities, and lower costs.

Niche Publishing Conference: A Twitter Conversation

Posted on Feb 27, 2014
By Rhonda Hurwitz

In our daily conversations with online publishers, we typically ask about publishing challenges and success strategies.

No matter what kind of online publisher we talk to – big or small, niche or news – all are interested in similar outcomes: building an audience, and generating new sources of revenue.

When 250 niche publishers got together for an industry conference in Charleston, SC earlier this week, some of these same themes were discussed. Thanks to Twitter and the hashtag #nicheconference, we were able to follow the conversation.

How Republishing and Content Syndication Create Value for a Financial Online Publisher

Posted on Feb 11, 2014
By Ellie Becker

Financial journalist and former equity analyst Jacob Wolinsky became an online publisher, editor and entrepreneur in January 2010 when he launched ValueWalk.com, a news website for value investors. When he began, it was just him.

Today, the site is considered one of the top 50 investing blogs by The Daily Reckoning. It attracts 4 million visits per month – 2 million unique visitors. ValueWalk has been included in Bloomberg’s Terminal VIP Twitter list, has been named a must-follow for fundamental investors by Stocktwits, and a must-follow by Business Insider in 2012 and in 2013.

Its focus has expanded. While the site is a go-to resource for value investors, it now also covers Wall Street news especially hedge funds. Now Wolinsky, who serves as editor-in-chief -- as well as chief dish and bottle washer -- is joined by a chief technolo­­gy officer, several full time writers, and a cadre of expert content contributors. He is in the process of building a small staff in the company’s New Jersey based office.