It can be tough to publish new content on a consistent schedule for your blog and other online marketing projects.
To get more bang for your content marketing buck, let’s borrow a well-known concept from the world of finance: leverage.
One way to increase our return, when it comes to investing, is by using ”other people’s money” - OPM. Mortgages, buying securities on margin, and other forms of borrowing are all ways to do this.
Can we use the concept of leverage in content marketing? Definitely!