Fashion Bloggers: Lessons from Spring 2014 Paris Fashion Week
As Paris Fashion Week comes to a close, we were struck by some clear lessons for bloggers and editors.
- Our writing and curation efforts, even our social posts, bear our signature, much the way a fashion collection does.
- Just as designers use a runway show to express their vision, bloggers also need a clear point of view
- Content is abundant, but there is only one of your brand.
Let’s take a closer look at PFW, and see what fashion bloggers, and others, can learn: